Biggest tradeshow on retail design and in-store marketing in India +++ Over 150 exhibitors with 4,000 sqm are expecting around 7,500 visitors +++ In-Store Asia offers comprehensive package of trade fair, convention, design award and VM competition
In November 2016, Messe Düsseldorf India and the Indian company Thought Shows & Events Pvt Ltd. founded a new company, Excosa, thus paving the way for a joint focus of the specialist trade fair In-Store Asia. Now the time has finally come: for the first time, from 22 to 24 February 2018 In-Store Asia will take place under joint management, and the event will also be its first time as a member of the EuroShop family.
In-Store Asia is the biggest tradeshow on retail design and in-store marketing on the Indian subcontinent. For over a decade is has helped decisively in keeping up with trends, innovations and developments throughout the world. Now In-Store Asia is set to become a member of the EuroShop family. For EuroShop, the World´s No. 1 Retail Trade Fair, this market début is ideal in view of the healthy growth rates on the Indian retail market.
Everything is going extremely well for In-Store Asia 2018: having attracted over 125 exhibitors and filling 4,000 sqm net exhibition space so far, the trade fair is already 30 per cent up compared with the previous event. Around 7,500 trade visitors are expected to come to the Bombay Exhibition Centre on the three days of the event. This year a large number of new exhibitors have registered and, what is more, the share of international exhibitors has risen by 20% and is currently the highest ever, including companies from the United States, China, Italy and Taiwan.
One trade fair – four highlights
Expo: In-Store Asia will feature a large range of products and services, comprising POP displays, shopper marketing, retail technology and signage as well as digital printing, retail design, visual merchandising, lighting, materials, fittings and accessories.
Convention: The simultaneously held convention is expected to attract 350 decision-makers from the retail trade, including brand manufacturers, retailers, retail designers, visual merchandisers and shopper marketing agencies. More than 20 Indian and international speakers will be giving presentations on current issues in the industry.
VM&RD Retail Design Awards: The award ceremony for the 10th VM&RD Retail Design Awards will be the most prestigious event in the Indian retail design community and is due to be held on the second day of In-Store Asia. Top retail designers will be competing in 12 store design categories as well as in 10 special categories. The number of companies applying for this year’s awards has been higher than ever, with companies submitting 360 projects in all.
VM Challenge: Last but not least, In-Store Asia 2018 will conduct its highly popular window display competition, known as the VM Challenge. This year 42 top visual merchandisers from more than 15 top brands will be competing with one another.