The actual decision to purchase a product or brand is often made at the POS. It takes the right means of communication to persuade consumers at this juncture. Most notably, this includes eye-catching brand communication. That’s why the retail industry frequently uses displays – also affectionately called “traffic stoppers” – to showcase small or seasonal items.
Digital transformation calls for highly qualified staff, also when it comes to the retail sector. Specialists with years of professional experience are much sought-after and courted with creative human resources marketing campaigns. Yet this search for talent is often likened to looking for the proverbial needle in the haystack.