Hands-on digital lifestyle

"Saturn Connect" store concept attracts tech-savvy audience

Photo: Connect it area at Saturn Connect in Cologne; copyright: iXtenso/Günther
Photo: overview of lower level at Saturn Connect; copytight: iXtenso/Günther

Overview of the lower floor of Saturn Connect: industrial chic meets digital highlights; © iXtenso/Günther

Award-winning store

Digital elements as far as the eye can see

Photo: hypebox at Saturn Connect in Cologne; copyright: iXtenso/Günther

The hypebox works like a smartphone. Further product descriptions, videos or the camera’s special features can be accessed by scrolling; © iXtenso/Günther

Digital natives as employees

Photo: 3D photo studio; copyright: iXtenso/Günther

A 3D photo studio attracts many customers to the store; © iXtenso/Günther

Customer experience: touching and testing permitted