Fatboy teams up with logo brands to enter the licensed retail market
Logo Brands, a premier manufacturer of outdoor lifestyle products, has entered an agreement with Fatboy USA. This partnership gives Logo Brands the rights to manufacture and distribute Fatboy products with officially licensed Collegiate and Professional team logos and marks.
“I approached Logo Brands about working together. We’d had interest from our retailers in providing team options. Logo’s licensing expertise has made the transition to the licensed space really easy for us. We’re excited to see the vision come to life,” stated Paula Masters, President and CEO of Fatboy USA.
Logo Brands has already started production on the renowned Lamzac the Original, the original air chair which provides an unmatched lounging experience. It was the opportunity that opened the door for these two companies to begin working together.
“Our partnership was really a no-brainer. Since our beginning, portable chairs have been a core item for Logo. The concept of the on-the-go inflatable lounger really intrigued us. We’re proud that Fatboy trusted us to bring their innovative assortment to the marketplace with team branding,” says Matt McCauley, President of Logo Brands. “As soon as we made the announcement to our retailers, we had immediate interest and several orders.”
Logo Brands has expedited their standard production process to get the team branded Lamzacs in store as soon as possible. These items are in the early production stages and are scheduled to hit retail floors in July, just in time for back to school and football season. The team licensed Lamzacs will also be available for purchase on both companies’ websites.