Expo + Event Forum 03/09/2017





11:00-11:30 am

The German story of Future Energy - Erlebniswelt Deutscher Pavillion in Astana, Kasachstan 2017

Detlef Wintzen, insglück Gesellschaft für Markeninszenierung mbH

Photo: Detlef Wintzen

FAMAB Kommunikationsverband e.V.

11:30-12:00 am

Storytelling approach as part of the digital brand strategy

In times of omnichannel marketing and hyper short-lived digital (social) media, brands increasingly struggle with building a strong and sustainable messaging that resonates with their target group. This is where the storytelling approach comes into play: Brands that build their advertising based on storytelling principles, measurably perform better – short and long term. Granpasso CEO Paolo Anania explains the storytelling approach as part of the digital brand strategy, including some best practice examples and insights.

Paolo Anania, Granpasso GmbH

Photo: Paolo Anania

Studieninstitut für Kommunikation GmbH

12:00-12:30 pm

Die Digitalisierung in der Live-Kommunikation. Kurzer Hype oder Entwicklung mit Mehrwert?

Christoph Kirst, insglück Gesellschaft für Markeninszenierung mbH

Photo: Christoph Kirst

FAMAB Kommunikationsverband e.V.

12:30-1:00 pm

#LevelUp - Gamification or the way of having fun with things, practices and topics

Games are artworks of motivation. No other medium is able to inspire human to work on the most meaningless tasks for days or even months while having fun – and doing it voluntarily. How can we use this motivational power in combination with new technologies, narrative approaches and processes characteristically for gaming to make a playful experience of brands, products and companies? How can we transfer the fascination of gaming onto a brand or a product and on this way take live communication to a new level.

Anja Osswald and Florian Spiske, PHOCUS BRAND CONTACT GmbH & Co. KG

Photo: Anja Osswald and Florian Spiske

FAMAB Kommunikationsverband e.V.

2:30-3:00 pm

Talkrunde: EuroShop 2020

Mark A. Cano | Verlagsleiter m+a Medien
Michael Hosang | Geschäftsführer Studieninstitut für Kommunikation GmbH
Elke Moebius | Director EuroShop and EuroCIS | Messe Düsseldorf GmbH
Jan Kalbfleisch | Geschäftsführer FAMAB Kommunikationsverband e.V.


FAMAB Kommunikationsverband e.V.

Further events at Expo + Event Forum

Supporting program of EuroShop 2017 at a glance