Visitors of the Expo + Event Forum can expect to learn about interesting cases in the industry sector as well as exciting lectures and roundtable discussions on megatrends such as digitization, sustainability and Work 4.0. Valuable ideas, suggestions, and inspirations are guaranteed!
The FAMAB Association for Communication (FAMAB Kommunikationsverband e.V.), the m + a report trade journal, the International Federation of Exhibition and Event services (IFES) and the Institute for Communication Studies (Studieninstitut für Kommunikation GmbH) are the Forum’s initiators and event organizers. Decision-makers from leading companies in the industry sector, agencies, independent institutions, organizations and the media have a chance to come together in this Forum. Numerous best practices are explored to deliver informative insights to the audience for further discussion.
The Forum lectures are free to EuroShop visitors. Preregistration is not required. The speakers will be happy to answer questions from interested visitors after their lectures.
Space and Possibilities, a case study on the utilization of the features of a space in the design of a spatial communication project.
Alp Gumus, Burkhardt Leitner Modular Spaces
Highlights of the Institute for Communication Studies (Studieninstitut für Kommunikation)
Communication in the digital age tailored to the hospitality and restaurant industry is the subject of the lecture given by METRO AG, initiated by the Institute for Communication Studies (Studieninstitut für Kommunikation). The Director of Strategy at the VOK DAMS Group reports on the new challenges in event and live marketing. Audience members learn about successful human resource management in the face of growth and digitization during a lecture by an agency specializing in brand communication. The project director of Messe Westfalenhallen Dortmund describes the required and sought-after skills in trade fair and event management. The CEO of a full-service consulting firm for digital transformation details how companies can find and implement the best digital strategy for their business.
Highlights of the m+a report
Trade fairs facilitate encounters and contacts for communication and exchange: their USP is face-to-face contact. The goal of such an event is to get people and companies to connect and communicate. This is made possible by a highly motivated trade fair team, wow effects during company presentations and last but not least through the press. Whether it’s digital or analog, the motto of trade fairs remains “let’s connect – and build relationships”. But what do specialists in exhibition booth design and construction need to know to turn a presentation into a successful experience? It all starts with effective briefings. And sometimes brand staging can also suddenly stand in your way – pop-up displays take advantage of the elements of surprise. Materials play an important role in design. And there are always new kinds that promise interesting applications.
Highlights of FAMAB Association for Communication (FAMAB Kommunikationsverband e.V.)
The Expo & Event Forum has a wealth of enthralling glimpses into the industry’s future in store for its visitors this year: "The Future of Exhibition" and the "EuroShop 2020". Leading experts place the spotlight on digitalization, which is definitely the mega trend of this day and age. This gives rise to several questions: In live communications – will digitalization be a shot-lived hype or a development that delivers added value? How will virtual reality change the tradeshow environment? Will gamification elevate live communications to a new level? A round table talk session also addresses the topic of sustainability in live communications. Moreover, select FAMAB AWARD winning projects will be introduced to highlight brand and company presentation/marketing trends. One Best Case demonstrates the hallmarks of lasting collaborations. Last, but not least, tradeshow visitors gain riveting insights into "The German Story of Future Energy – Experience the German Pavilion in Astana, Kazakhstan 2017".