Trade fair visitors are not supposed to just walk by, but instead should like to enter the booth. It‘s the key question for all exhibition booth builders on how you manage to accomplish this. They support exhibitors with creative ideas and on-site service in the show hall. Mossadegh Hamid, Director of the trade show agency DIMAH, wants to appeal to the subconscious of visitors, to where they don’t have to think long to just come closer. Though technology is important to him for this, the main focus has to be the communication goal of the client.