New Expo and Event Forum has Exciting Lectures for Live-Marketing Professionals in Store
From 5 to 9 March 2017 EuroShop, The World’s No. 1 Retail Trade Fair, will be held in Düsseldorf. It is the world’s leading trade fair for all investment needs of retailers and their partners. One of the seven EuroShop Dimensions is dedicated specifically to the themes Exhibition Architecture, Design and Event. After all, modern retail stores are also stagings of live communication and this means that the borders between shop fitting and exhibition architecture, store design and communication design are becoming increasingly blurred.
In the Dimension Expo and Event Marketing segments in excess of 270 international exhibitors alone will be represented on exhibition space measuring 13,000 m² net (Halls 4 and 5) at the forthcoming EuroShop. With the support of FAMAB (Association for Direct Business Communication) and IFES (International Federation of Exhibition and Event Services) this area within EuroShop has become a unique get-together for the industry.
In 2017 a special attraction will be the Expo and Event Forum held for the first time at EuroShop. On all five trade fair days it will focus exclusively on current issues in the expo and event scene. The Forum agenda is organised by FAMAB, IFES, the Studieninstitut für Kommunikation (Institute for studies of communication) and the trade magazine m+a report. Topics such as “Exhibition Stands in the Context of Contemporary Design Trends”, “Gamification”, “Brand Spaces – Experience-Driven Brand Management”, “Sustainable Solutions for the Industry“, “New Materials”, “Corporate Architecture” or “Brave New World: How Virtual Reality changes the Exhibitionscape” will be addressed and discussed. All lectures will be interpreted simultaneously (German/English). All subjects and speakers can be accessed on the internet www.euroshop-tradefair.com/forums .
EuroShop 2017 is open to trade visitors from Sunday, 5 March 2017 to Thursday, 9 March 2017, daily from 10.00 am to 6.00 pm. 1-day tickets cost EUR 70.- (EUR 50.- purchased online beforehand (e-Ticket)), 2-day tickets cost EUR 90.- (EUR 70.- purchased online beforehand) and season tickets are EUR 150.- (EUR 130.- purchased online beforehand). Admission tickets include a free return trip to EuroShop on public transport marked VRR (Verkehrsverbund-Rhein-Ruhr).
In 1966 EuroShop was organised for the first time by Messe Düsseldorf and is held every three years. The EHI Retail Institute acts as the event’s conceptual sponsor. The last EuroShop in 2014 registered 2,229 exhibitors from 56 countries on over 116,000 m² of net exhibition space and 109,496 trade visitors, 63% of whom came from abroad.