At the EuroShop 2008 Global Retail Trade Fair,
Heidia Ltd will present:
The technology that will wake up your light box.
Heidia Ltd. is currently preparing to launch its exceptional
AdVenture technology at the EuroShop Global Retail Trade Fair in Düsseldorf, which is considered to be the world's largest Retail Advertising trade show.
The AdVenture solution upgrades existing standard Light boxes into an attractive and attention-grabbing medium, by using innovative technology that provides the signs with motion and depth.
According to Ofer Gal, the managing director of AdVenture, the new technology is a real breakthrough that can be quickly and easily implemented in most existing passive display units. "It is a very significant moment for me" says Gal, "knowing the amount of effort and time we put into this beautiful idea - and now, to see the product that it became."
The primary target market, at which the AdVenture Company aims, is out of home advertising signage at transportation terminals, as well as at entertainment and shopping centers.
In the mentioned areas, there is a "captive audience" that will be attracted to campaigns, containing animated and three-dimensional messages.
Adventure can address needs of both outdoor and indoor advertising, using different types of products adapted to suit urban, as well as retail environments.
EUROCOM-NOKIA is the first company to use the technology.
Their campaign presents the new Nokia Classic 6500 mainly located in the railways terminals across Israel.
The VP Marketing of Eurocom, Mrs. Noa Lor-Carmeli, is very satisfied with the result: "We present an advanced, innovative, dynamic brand, and as advertisers we are always busy, looking for a more effective media.
AdVenture offers a new solution that refreshes a well known media and allowed us as a brand, to stick out and reinvent ourselves.
In a study we did after the campaign started, we found that many passengers stopped in front of the Lightbox, "played" with moving images and were fascinated by the effect. For us, it is a great promotion for our massage, as well as for our product and brand".
All the Light boxes around the railway stations, that were static, are now active and refreshing, and there is no doubt that the public can tell the difference.