LONDON– Canon, world-leader in imaging solutions, maintained its 33rd position for the second consecutive year in Interbrand’s 100 Best Global Brands 2010, an annual ranking of the world’s top 100 companies.
The 100 Best Global Brands report identifies the top 100 brands that have managed to create and sustain strong worldwide performance in today’s competitive market. To qualify, each brand must derive at least a third of its earnings outside its home country, have a presence on at least three continents, be recognisable outside of its base of customers and have publicly available financial data.
Canon’s brand value has risen to $11,485 million, a 10 per cent increase from 2009, allowing the company to retain the 33rd position in the league table for 2010. This year, the report highlighted Canon’s sponsorship activities, its environmental vision, as well as the brand’s online fan base on various blogs and social networking sites.
James Leipnik, Chief of Communication, Canon Europe, Middle East and Africa said: “Canon’s continued high ranking in Interbrand’s Best Global Brands report is a clear demonstration that the Canon brand remains strong year after year. This consistency is driven by a pragmatic approach to the management of the Canon brand, a strategy that ensures we sustain and continue to build the confidence and trust of our customers, employees and other stakeholders alike.”
Brands are ranked according to brand value which is calculated by working out what percentage of the revenues generated can be attributed to the brand and then determining a risk profile on its expected earnings, based on market leadership, stability and global reach.