C-star - Shanghai's International Trade Fair for Solutions and Trends all about Retail, concluded its second edition with significant growth on all results. The 2016 show was held from May 18-20 in the Shanghai New International Expo Center. Organised by Messe Düsseldorf (Shanghai) Co., Ltd, C-star has attracted huge attention from industry peers and become the most international trade fair in the Chinese retail industry only in its second year.
A breakdown of the record-breaking figures for C-star 2016 are as follows:
180 exhibitors from 18 countries and regions attended representing an 11% increase over 2015.
5,724 m2 of net exhibition space, representing a 20% increase over 2015.
7,616 visitors from 77 countries and regions, a 33% increase over 2015. The top five overseas visiting countries and regions were: Hong Kong, Taiwan, Japan, South Korea and the United States
As Shanghai's International Trade Fair for solutions and trends all about retail, C-star has seen rapid recognition within the retail industry with its remarkable international influence. The survey assessing visitor geographic distribution indicates that sourcing and purchasing have now returned to being the real consumption market for C-star. The ranking also proves that C-star has boosted its influence among key purchasing decision-makers in the Asia Pacific. Furthermore, as retailers from Hong Kong, Taiwan, Japan and South Korea are among the most competitive players on the Asian market, C-star is showing the potential of becoming the most important B2B hub for the Asian retail industry.
During the three-day show, trade visitors were able to explore and source the latest retail equipment and high-profile solutions. Compared with the last edition, where the majority of visitors came from south-eastern coastal areas, the number of visitors from second and third- tier cities increased significantly this year, further highlighting the expanding market potential of C-star within the various regions of China.
Responding to another year of success, Mrs. Elke Moebius, Global Head - Retail & Retail Technologies of Messe Düsseldorf GmbH, commented: “We were very proud to be continuing C-star in its second edition. This year, we welcomed 180 exhibitors from 18 nations presenting the latest products. The retail industry plays a significant role in China’s economic development and we believe that C-star will continue to grow in the future.”
Exhibitors and visitors praised the exhibition as the first-choice platform for the retail industry
This year, C-star is clearly structured into four areas for Shop-Fitting, Lighting and Design; Retail Technology; Visual Merchandising and Marketing and Event Construction. It is perfectly suited to the Chinese retail market. A number of leading brands participating this year included Schlegel (Germany), Max Brilliant (China), L&S Lighting (Italy), Shijiazhuang Changhong Building Decoration (China), Hans Boodt (Netherlands) and Mettler-Toledo (Switzerland), etc. With C-star’s increasing popularity in the retail industry, many newcomers such as Guangdong Cnlight (China), Megaman (China), Tenkensoui (Japan) and Barthelmess (Germany) also took an active part in the show.
Mr. Peter Ouwerkerk, China Operations Manager of Hans Boodt Mannequins from the Netherlands, already participating in C-star for two years now, highly praised the results achieved at the show: "The trade fair this year is no doubt a success. Lots of visitors came to our booth giving us many new leads. C-star is a perfect platform to promote international brands. I believe that under the influence of C-star, our brand will be enhanced continuously on the Chinese market.”
As a first-time exhibitor, Mr. Yu Wei, KA Channel Director of Foshan Cnlight Co., Ltd. explained: “In recent years, Cnlight has been dedicated to growth in commercial sectors and is committed to providing one-stop solutions for commercial shops. We met many retail brands of shoes and apparel at the exhibition, such as Mark Fairwhale, Semir, Daphne, etc. Compared with other exhibitions, C-star demonstrated a high professional and international level. We will continue to join C-star next year. ”
As an annual event in the Chinese retail industry, C-star is considered an ideal platform to establish business contacts both for exhibitors and visitors alike. China Commerce Association for General Merchandise (CCAGM) strongly supported C-star and participated again with a delegation consisting of managers from more than 70 market-leading department stores. Mrs. Fan Jun, Executive Vice President and Secretary General of CCAGM, said: “Compared with last year, C-star is more standardised with significant improvements in quality, showcasing the accurate and artistic side of the retail industry this year. The Chinese retail industry is going through tough times. Many companies are looking for upgrade and transition, which requires new design concepts and opinions. C-star is not only a trade fair, but also a knowledge hub for the retail industry. Here you find many world-leading design concepts and innovations, which is very inspiring for the general merchandise industry. ”
Mr. Huang Yan, Architecture Project Manager of Retail Real Estate & Store Development Dept. of Swarovski (Shanghai) Co., Ltd, also highly praised the impact of the show: "C-star is a good communication platform where we learned a lot about the latest retail products, processes and design solutions as well as new LED and automatic doors. At this year’s fair, we noticed many products are progressing towards digitalisation. It was a rewarding trip.”
The next C-star will collaborate with HOTEL PLUS to leverage synergy effects
In order to promote the cooperative development of the retail, commercial real estate and hotel industry, the next C-star will collaborate with HOTEL PLUS-Total Solution for Commercial Properties that organised the Shanghai UBM Sinoexpo International Exhibition Co., Ltd., initiating a strategic cooperation. The two exhibitions will be held concurrently from 26 – 28 April 2017 at Shanghai’s New International Expo Center, grabbing market opportunities and common synergies.
In response to this initiative, Mr. Axel Bartkus, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd., noted: “We have been analysing this idea for a long time. We found much synergy between C-star and HOTEL PLUS. The cooperation will bring out effective resource sharing and is full of great synergies."