Architecture & Design Forum 03/07/2017




10:30-11:00 am

Retail Design Trends in North America, giving some best practice example

North American retailers today are being asked to constantly reinvent themselves to stay ahead in an ultra-competitive marketplace. Jennifer will take a look at emerging trends in retail design and consumer behavior in the U.S. and Canada and share key insights on what the future holds for retail. 2017 is a critical year for retailers globally; find out what key trends will be driving innovation and shaping the transformation of this industry.

Jennifer Acevedo, VMSD magazine

Photo: Jennifer Acevedo

11:00-11:30 am

Pop-Up-Stores- Field of experimentation in Retail (with best practice: Würth Family Store)

Retailing and sales is upside down due to the new Customer 3.0. Self-assured, individualistically inclined he creates his own shopping experiences, stocks up with brands, no-name articles and me-too products at his fancy and when in doubt listens more closely to his digital friends than to established brands. There is no place for bog-standard solutions anymore. Therefore, the future of retailing lies in a more colourful and more attractive retail landscape that is above all better attuned to the needs of the customer. It is no longer possible to imagine such a landscape without pop-up concepts: varied, entertaining and pleasurable they attract customers even to the most unusual locations. Guido Mamczur, Managing Director of D’art Design Gruppe and lecturer of study programme “Retail Design” at Peter Behrens School of Arts, gives a firsthand account including the Würth Family Store concept.

11:30-12:00 am

From shop keeping to thrill seeking: what retailers can learn from music festivals

Experiences can make the difference for brands. Just look at the growth of the UK live music scene, compared to other parts of the industry that continue to struggle. With more people than ever going to see and experience live music, it's seen as the primary cash generator for the music industry. As we place more value on doing things and connecting socially, bricks & mortar retail could probably learn a lot from the live music scene. FITCH EMEA ECD Alasdair Lennox will argue that it’s time for physical retailers to think a bit more rock 'n roll, looking at three ways retailers can be inspired by the Glastonbury Festival to create an exceptional retail experience.

Alasdair Lennox, Fitch

Photo: Alasdair Lennox

12:00-12:30 pm

How the fitting room elevates the shopping experience and why light has an impact on the purchasing process

As one of the primary points of sale, the fitting room is becoming increasingly relevant not just in high street stores but also due to online business. Light plays a major role in transforming the fitting room from a purely functional area to a shopping experience. A recent study by Ansorg found that good lighting in the fitting room is considered important or very important by 85% of the German. Ansorg has rethought the lighting for fitting rooms and developed target-group-specific solutions based on its own lighting technology. The wide-ranging findings of the study and the "Fitting Stage" concept will be presented for the first time at Euroshop.

Niklas Reiners, Ansorg GmbH

Photo: Niklas Reiners

12:30-1:00 pm

Human Centric Lighting for Retail - Study results show positive effects

Human Centric Lighting (HCL) moves human needs into focus of lighting design. To examine effects of light on human beings for retail projects, a case study in food retailing was carried out by Oktalite. Therefore a supermarket with dynamic HCL concept was compared to a reference market with standard LED lighting. Results indicate beneficial effects of HCL on customers and employees perception and feelings. Also effects on sales were found. All study results are presented to the public.

Claudia Hachenberg, Oktalite Lichttechnik GmbH

Photo: Claudia Hachenberg

1:30-2:00 pm

Creating Customer Experience through Visual Merchandising in Fashion Stores

Today it is not enough to have the right product with the right price to be sucessful in a fashion store. The customer wants more and want to identify their values with the brand and a reason to visit the store. The sucessful experiences are those that create an experience that comunicate with their clients. We will share cases of success achieved in Latin America and practical ideas to use for your brand and store.

Marcos Andrade, Expor Manequins

Photo: Marcos Andrade

2:00-2:30 pm

Retail’s New Paradigm: A Roadmap to the Future

Historically retail has been a mirror of our culture and society; always quick to embrace change and progress. Today we’re living in a fast paced world; the rate of change is exponential. As the New Year ushers in the next wave of dramatic change, it’s clearly the relentless march of technology that is shaping our culture. While retailers rush to latch on to the latest trends in technology, the main focus must be the establishment and projection of the brand and the beauty of the physical store.

Eric Feigenbaum, VMSD Magazine

Photo: Eric Feigenbaum

2:30-3:00 pm

Brands to fall in love with | TStore Tramontina a great successful journey from industry to retail

Transforming a great multinational into a brand to fall in Love with. To fall in Love with a brand, customers need to know its portfolio and live unique purchasing experiences: INDULGENCIES.  It´s fundamental to create channels and points of contact with customers. We´ll show how TStore Tramontina maps a journey to success from industry to retail with different store models.

Julio Takano, KT Retailing

Photo: Julio Takano

3:00-3:30 pm

Holistic experiences in the retail sector: Digitization and multi-sensoring at the POS (with best practice: Weber-Stephen Deutschland GmbH)

The customer´s experience at the POS is getting more into focus of our conceptual work. How can we bring the brand closer to the customer in an exciting way? What makes the customer remember the brand? How does a holistic concept work on the sales area and how can digital and multisensory elements help? We give a little insight using the practical example of the Weber Original Store-concept.

3:30-4:00 pm

Globus, the new Hypermarket concept: more than just a grocery store.

Globus, the new Hypermarket concept: more than just a grocery store. A place of fresh preparation, yet a location for shopping, tasting, meeting, dining and experiencing. Globus was founded in 1828. Today 47 hypermarkets and 90 home-improvement stores belong to the Globus Group in Germany. However, Globus still remained the shopping destination with the ‘certain something’. In September 2016 Globus opened the doors of their latest and most innovative hypermarket in Rüsselsheim. Despite the size of 11'000m²  this location feels unexpectedly cozy and inviting.  Mr. Muck is going to present how this special atmosphere was created, from the layout, store design and services.

Rainer Muck, Globus SB Warenhaus Holding GmbH & Co.KG

Photo: Rainer Muck

4:00-4:30 pm

Colors to shape the shopper experience

The story of a new generation of flooring solutions for retail:
- Telling the origins of an innovative modular flooring collection tailored for brands, architects & designers    (With the layout interpretation of 5.5 Design Studio)
- How retail trends influenced the color selection of the collection
-  How easy it is to create multiple brand experience

Florian Bougault, Tarkett France and Sari Myohanent, PeclersParis

Photo: Florian Bougault and Sari Myohanent

5:00-6:00 pm

Preisverleihung AIT Trenscouting

Seit einigen Jahren unterstützt die Architekturfachzeitschrift AIT das Bemühen der Hersteller, ihre Produkte auf deren Architekturrelevanz zu überprüfen. Mit dem Trendscouting auf der EuroShop in Düsseldorf werden Architekten und Innenarchitekten stellvertretend für die Leser  von AIT  erneut die aktuellen Branchentrends für das Jahr 2017 ermitteln.

Rund 30 AIT-Trendscouts erforschen an zwei Messetagen die Hallen der Messe EuroShop und suchen nach den Innovationen und Trends für das kommende Jahr. Aus den gescouteten Produkten kommen die fünfzehn meistgenannten in die Endauswahl, aus denen die Jury den Trend 2017 ermittelt.


Further events at Architecture & Design Forum

Supporting program of EuroShop 2017 at a glance