The Forum Architecture & Design is the central seminar area for all topics relating to store design, architecture, lighting, shopfitting and visual merchandising.
Successful retailers, shopfitters and architects present their expertise (including a question-and-answer session). Unusual store and lighting concepts and new retail design trends give you impulses and thought-provoking ideas.
The participation at the Architecture & Design forum is free of charge (for EuroShop visitors) and without pre-registration. Owing to the international character of this event, the Forum, including moderation, will be simultaneously translated into English/German.
Highlights in 2017
Humanizing Retail: Designing Purposeful Stores for People, Not Products
Tuneable White and Human Centric Lighting in Shop Concepts
From shop keeping to thrill seeking: what retailers can learn from music festivals
The changing room as a shopping experience in the store and the effect of light on the purchase decision.
Integral experiences in retail: Digitization and multi-sensoring at the POS
Light years ahead. Architecture and marketing, connected as never before.
Using digital and tech to create an engaging brand experience