netvico has added yet another fashion store to its illustrious client base: the premium and lifestyle brand Bogner. To mark the beginning of this collaboration, three terminals have been installed in Bogner stores in Cologne, Munich and Garmisch-Partenkirchen, adding a virtual sales environment where shoppers can access the whole range of Bogner products in its online shop.
The »B-Terminal«, designed by Bogner and implemented by netvico, is a beauty worth beholding. The outer casing in white pine veneer blends in perfectly with the existing Bogner store interior. The center-piece of the pillar is a 32-inch full HD touch screen offering access to the company’s customized website and online shop. Once online, customers can call up and check the availability of various articles, watch videos of the latest collections and then place an order directly.
Shopping, however, is definitely not the only activity offered at the terminals. Along with fashion news and styling tips, the digital pillar also has a particular highlight in store: the Willy-Bogner films »Magic in Motion« and »Ski to the Max«. Customers can feel free to watch these films any time they want – an offer that may well appeal to the male shoppers in tow.
The next chapter in netvico and Bogner’s successful collaboration is soon to begin with a fourth terminal that will be installed in April on the occasion of a large Bogner exhibition at the Apolda Art Center. After the initial test phase, other Bogner stores are to be equipped with the pillars.