3 questions to ... Ronny Kirschner, Kirron Light Components
Digital prints, lighting and sensors: When these components are used together, they can become real eye-catchers at the POS. Ronny Kirschner, Managing Director of Kirron Light Components, explains what is important.
Ronny Kirschner, Managing Director of Kirron Light Components
What are the fields of application for LED animated prints in retail?
LED animated prints attract attention. From a distance to message is emotionalized and clearly conveyed. Our eyes barely perceive conventional, static images unless they are conspicuously large or repeated on multiple faces. In the field of widescreen monitors, only special formats and expensive, cost-intensive content attract attention.
With our Digital Pixel Advertising System, we offer the market a solution that builds on our know-how about digital prints and focuses on products with digital video content via their backlighting. The unique interplay of color printing and animation guides the eye. LED advertising spaces in sizes from one to four square metres can be implemented quickly, easily and cost-effectively.
What is important when choosing the right equipment?
A high-contrast, simplified motif is clear from a distance and does not require a high resolution. Due to the extremely bright DycoLED, 90 percent of our installations work very well with a 40 millimetre grid which creates cost savings in acquisition and consumption. Longevity is also crucial. When using darker LEDs, several LEDs have to be used, power consumption and thus the risk of failure increases significantly.
DiPiAD lightboxes can be used horizontally, vertically and in rows, the format is flexible. A controller can control a total area of up to 18 square meters. Partial printing on the reverse side or fields within the light box allows sharp boundaries to be defined. A two-sided print can complement the motif for a short time.
At EuroShop we were able to see a wide variety of design elements. This includes a large number of digital signage solutions. What are the advantages of LED animated prints?
RGB animated columns can be used universally and have an exciting and innovative effect. Fixed installation is also possible. Behind shelves, for example, light surfaces can be created to focus on products. The use of sensors could create a simple interaction. When selecting products via a touch screen, the originals in the shelf could be accentuated accordingly or a LED lightbox could provide ambient lighting.