The D’art Design Gruppe will be present for the 7th time with its concept ‘one’ at the 17th annual EuroShop, Düsseldorf's leading fair for trade investment, from the 26th of February until the 2nd of March 2011 in hall 10 at stand A36. ‘one’ – it's the one igniting idea that proves D’art Design’s ability to create unmistakable, innovative presentations over and over again. But "one" also refers to the unique, unmistakable character of a brand, the idea that is transformed by D’art Design's processes to appeal to people's wants and desires. At this seventh EuroShop exhibition, the agency will utilise not only a unique presentation area, but also a range of other possibilities. The diversity of the range of services it offers is visualised in the form of a total of five spatial presentations at the show. The architectural effect, which produces structural complexity via the sum of its individual parts, uses playful elements to depict the multi-layered work of the D’art Design Gruppe. The requirements of a communications agency when developing CI-conformant marketing spaces ultimately demands detailed coordination of time, place, space, and activity. This unity is the subject of the five connected spatial concepts in hall 10 at stand A36.