"The architectural design of shopping centers needs to be a service and feel good factor"

Interview with Dr. Karl Reinitzhuber, Co-CEO of mfi Management für Immobilien AG

08/01/2014

Photo: Dr. Karl Reinitzhuber; copyright: mfi Management für Immobilien AG

Dr. Karl Reinitzhuber: "The guiding theme is for customers to feel like they are at home and to become inspired"; © mfi Management für Immobilien AG

Photo: front facade of Palais West; Copyright: mfi Management für Immobilien AG

Facades of shopping centers often mirror the current zeitgeist, especially when it comes to the choice of materials. For some time for instance, facades made of glass and sheet metal have been en vogue; © mfi Management für Immobilien AG

Photo: a foodcourt in Palais West; Copyright: mfi Management für Immobilien AG

In several of mfi's centers, there are food courts which are based on our "dining plaza" concept. It offers a variety of restaurants that also create a unit and whose guests find beautifully designed seating options within the plaza; © mfi Management für Immobilien AG

Photo: hall of mirrors at Palais West; Copyright: mfi Management für Immobilien AG

In terms of colors, Reinitzhuber currently seec a preference for black, white and wood tones; © mfi Management für Immobilien AG

Photo: Overview of a shopping mall; Copyright: mfi Management für Immobilien AG

mfi will realize their "Shopping With All Your Senses" concept in the new centers "Palais Vest" in Recklinghausen and "Minto" in Mönchengladbach. It works with so-called synesthesia, the multisensory interplay of different sensations; © mfi Management für Immobilien AG