"The POS is not rocket science" – emotional design for Astra

Interview with Lars Roisch, Managing Director at Stein Promotions on the design of the Astra product vignette in St. Pauli’s EDEKA

07/01/2016

Shelves with beer bottles
Astra beer bottles in a shelf

"One heart and soul" - Slogan for Astra and football

Lars Roisch, Managing Director of Stein Promotions

Lars Roisch, Managing Director of Stein Promotions