"The POS is not rocket science" – emotional design for Astra

Interview with Lars Roisch, Managing Director at Stein Promotions on the design of the Astra product vignette in St. Pauli’s EDEKA

01.07.2016

Shelves with beer bottles
Astra beer bottles in a shelf

"One heart and soul" - Slogan for Astra and football

Lars Roisch, Managing Director of Stein Promotions

Lars Roisch, Managing Director of Stein Promotions