On the web there is no salesperson and in retail outlets they are not always available. Furthermore, choosing between products becomes more complex as the number of items to choose from increases. Making a choice based simply on price is not satisfactory.
Consumers wish more than anything to find a product that corresponds to their need. They no longer want to buy “technical characteristics”, but have a need they want satisfied: watch TV, mow the lawn, invest their money, etc.
Purchasing has become more and more laborious: you have to spend hours trying to become informed about the product youre seeking, anlayse technical sheets that are often incomprehensible, and read customer reviews and opinions that are often contradictory, then end up making a purchase still not convinced that youve made the right choice.
A good salesperson or an advisor should help the customer define their needs, propose the most appropriate product and explain the choice so that there is full confidence in the purchase made. The soyooz innovation reproduces the role of the salesperson by offering this service to everyone, on the web and in-store.
Soyooz was born in 2012 from a simple observation: purchase a technical product on the web could rapidly become a nightmare – a problem that required a solution.
After 18 months of research and development to develop a methodology that models human expertise and a recommendation search engine based on usage, soyooz tested the approach for high-tech products with the launch of a website. After a few thousand recommendations, soyooz improved the service and developed a B2B business.
Today soyooz is capable of providing recommendations for all types of products and services, on the web and in retail stores,
Soyooz continues to rapidly develop its expertise through strong investment in R&D to continuously improve the role of the salesperson to increase sales and optimise the catalogue product mix.
Because use is at the heart of our mission and, we have to admit, because we love spaceships, particularly Soyouz! We admire its reliability and the great Korolev who designed it.