Heidia is Israels largest retail media group, specializing in branding, advertising and marketing. With a track record spanning three decades, the group creates innovative media solutions that identify opportunities and engage in a dialog with customers, successfully promoting both Israeli and global brands in the dynamic and highly competitive marketplace.
Always at the forefront of global trends, Heidia has made an enduring and significant impact on the local retail market. The group is renowned for developing innovative point-of-purchase (POP) strategies and campaigns for cosmetics, toiletries, food, beverages and small appliance products.
The Heidia Group specializes in providing the comprehensive cycle of expert services from the development, design, planning, production and final formation of the campaign for diverse products and markets. To keep a step ahead of the competition, the groups highly-experienced business development team is constantly developing new and innovative solutions for the marketplace. .
Their extensive experience in the retail market and innovative approach has led to the development of Heidia Shelf Master, a digital POP solution, effectively engaging customers with the brand and highly influencing in-store purchase decisions. By incorporating strategic elements with dynamic visibility and advanced technology, Shelf Master has substantially impacted customer engagement at the time of purchase.
Utilizing its expertise and creativity and harnessing innovation for its customers benefit has earned Heidia professional recognition by international industry leaders and organizations. The Groups track record and achievements have resulted in the decision by the Global Retail Alliance (GRA) to select the Heidia Group as its representative in Israel. As advocates of sharing information and collaboration between professionals worldwide, Heidia manages and operates E-POP, an international business network for digital innovation and retail visibility at the point of purchase.