Product category: Shopfittings, shop furnishings, store design & visual merchandising, Merchandise presentation tables, Wall systems, Free standing fixtures
Clothing and fashion stores
Our retail fixtures and fittings boost your fashion store business bottom line
At CAPS we understand how retail store businesses work. Let us help you to create outstanding customer experiences at your fashion store….. and watch your business grow!
Eye-catching window display
Retail fixtures and fittings should tell your brand story and deliver unique shopping experiences to your customers. First, though, you need to turn their heads and get their attention. Window displays attract customers to come in to your store.
Fixtures and fittings inside the fashion store
Once your customers are inside, it is now your chance to get them looking at more products. Start with a good first impression by the right coordination of fixtures, fittings and displays as well as colours and lighting near the entrance.
Now, since most of the prospective customers make their way to the right when entering a store, it can be extremely important to have impressive bespoke wall displays or gondolas with key merchandise located on the right hand side.
Next, make sure the customers continue throughout the entire store, which increases chances of making a sale. It is a good tactic to place a few interesting focal points on the customers journey path to encourage them to walk through the entire store. At the same time, the attention-grabbing special display fixtures slow the customers down as they explore the store. The slowed customer is more likely to buy a product displayed on or near the special fixture.
Keep the store design fresh
In order to provide a constant feeling of excitement and novelty, especially for your returning customers, the fixtures and displays should be changed regularly. The reward for attention to good fixtures will be happy customers at the cash desk.