Vitracom AG

Erbprinzenstr. 4-12 A, 76133 Karlsruhe

Telephone +49-721-627679-0
Fax +49-721-627679-9

Trade fair hall

  • Hall 6 / B23
 Interactive Plan

Hall map

EuroShop 2017 hall map (Hall 6): stand B23

Fairground map

EuroShop 2017 fairground map: Hall 6

Our range of products

Product categories

  • 07  Retail technology

Retail technology

About us

Company details

Vitracom AG develops and distributes video-based visitor frequency measurement equipment. The digital analysis of customer flow measures customer behaviour, making it an essential gauge for determining success at the POS particularly in retail outlets, as well as airports, banks, shopping centres or or areas with public traffic.

Crucial information is delivered to the management of these companies enabling them to strategically control their stores efficiency. Such information includes the “conversionrate” (ratio of purchasing/non-purchasing customers), data to facilitate the efficient deployment of human resources, to optimise product placement and store lay-out so as to increase the customer retention period.

Vitracom is an international operating company with partners in Europe, Asia and North America

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