EuroCIS

PRICER AB

P.O. Box 215, 101 24 Stockholm
Västra Järnvägsgatan 7, 111 64 Stockholm
Sweden

Telephone +46 8 50558200
Fax +46 8 50558201
info@pricer.com

Trade fair hall

  • Hall 6 / A23
 Interactive hall map

Hall map

EuroShop 2017 hall map (Hall 6): stand A23

Fairground map

EuroShop 2017 fairground map: Hall 6

Contact

Laure OMNES

Phone
0033762038440

Email
laure.omnes@pricer.com

Our range of products

Product categories

  • 06  POP Marketing
  • 06.02  Decorative shop furnishings
  • 06.02.13  Product, price and size labels

Product, price and size labels

  • 07  Retail technology
  • 07.04  ERP, merchandise management
  • 07.04.02  Stock management softwre

Stock management softwre

  • 07  Retail technology
  • 07.04  ERP, merchandise management
  • 07.04.06  Workflow management solutions

Workflow management solutions

  • 07  Retail technology
  • 07.06  Mobile solutions
  • 07.06.03  Software for mobile devices

Software for mobile devices

  • 07  Retail technology
  • 07.06  Mobile solutions
  • 07.06.05  Mobile marketing solutions

Mobile marketing solutions

  • 07  Retail technology
  • 07.06  Mobile solutions
  • 07.06.07  Location-based services

Location-based services

  • 07  Retail technology
  • 07.06  Mobile solutions
  • 07.06.08  Beacon technology solutions

Beacon technology solutions

  • 07  Retail technology
  • 07.08  Digital marketing solutions
  • 07.08.01  Integrated digital signage solutions

Integrated digital signage solutions

  • 07  Retail technology
  • 07.08  Digital marketing solutions
  • 07.08.06  Virtual shelves

Virtual shelves

  • 07  Retail technology
  • 07.10  Price labelling
  • 07.10.01  Electronic shelf labels

Electronic shelf labels

  • 07  Retail technology
  • 07.10  Price labelling
  • 07.10.02  Labels and price tags

Labels and price tags

  • 07  Retail technology
  • 07.11  Store communication, networks
  • 07.11.03  Wireless store solutions

Wireless store solutions

  • 10  Reference projects
  • 10.02  Solutions for wholesale trade

Solutions for wholesale trade

Our products

Product category: Retail technology

Quicksearch kiosk

With the Quicksearch Kiosk, any item can be easily found in store. Just enter the name of a product or a family of products (Nutella, mustard, salt…) and the position on the digitized in-store map will appear. 

Automated product positioning is a real breakthrough in the retail world improving the shopping experience and drastically increasing the marketing capability of retailers (More visible promotions, localized campaigns, based on the shopper habits…)

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Product category: Retail technology

SmartTAG HD110 & HD200 - Large graphic labels

SmartTAG HD110: Large graphic label with SmartFlash

Fully graphic, E-ink display - paper like
Up to 7 years battery life - easy cassette change out 
Flash ready and NFC
Red color available
Multiple pages for merchandising and inventory information

SmartTAG HD200: the largest graphic label with SmartFlash

Fully graphic, E-ink display - paper like
Up to 7 years battery life - easy cassette change out 
Flash ready and NFC
Red color available
Multiple pages for merchandising and inventory information
Largest display, perfect for fruit & veg, electronics and premium products

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Product category: Retail technology

SmartTAG HD - Graphic Labels

Three sizes: Small, Medium, Large
Fully graphic, E-ink display - paper like
20 000 full memory updates per hour 
Up to 7 years battery life - easy battery change out 
Flash ready: visible from up to 10 metres, configurable to customer or associate location
NFC activation: NFC-to-Web (marketing campaign) and/or NFC-to-Product ID table (self scanning) included
Read color available
Dedicated patented freezer label
Multiple pages for merchandising and inventory information

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Product category: Retail technology

SmartTAG - Segment Labels

Three sizes of electronic shelf labels (ESL): Small, Medium, Large
Industrial LCD Display - 184 segments
Flashing red segment
90 000 full memory update per hour
Up to 10 years of battery life - easy cassette change out
Flash ready (visible up to 10 meters)
NFC activation (NFC-to-Web (marketing campaign) and/or NFC-to-Products ID table (self scanning included)
Specific layout according to country requirements
Dedicated freezer label
32 additional pages for merchandising and inventory information
Universal rail adaptation and patented design to attach shelf talkers

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Product category: Retail technology

SmartPOSTER

Pricer player plugs directly into any display (TV)
Technically the largest electronic shelf label (ESL) in store
Create digital signage with price integrity
Perfect solution to display promotions, fruits & veg, delicatessen, fish or dairy products

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Company news

Date

Topic

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Mar 4, 2017

Leroy Merlin Wins Prestigious EHI Retail Technology Award for deploying the first entirely Automated Product Positioning solution enabled by Pricer

Düsseldorf, March 7th, 2017: In an industry first, Pricer today announced that as part of the 2017 Euroshop trade fair Leroy Merlin has won the Retail Technology Award (RETA) Europe for the ‘Best Customer Experience’ category, using the Pricer platform for automated product positioning in their mobile shopper application and store kiosks. 

The EHI Retail Institute discerns its prestigious awards to distinguish retail companies for their implementation of innovative and outstanding information technology solutions in retail. The Best Customer Experience Award is presented to a retailer who has implemented future-oriented methods and technology to increase customer loyalty and customer satisfaction. 

This prize has been awarded in light of the first industry deployment by Leroy Merlin to offer its customers the ability to locate products, whether in the store by way of kiosks or on their mobile device.
This exclusive product positioning capability, and corresponding software jointly developed by Phocéis and Pricer for Leroy Merlin, has been implemented on the shopper mobile application helping shoppers know if the product is available and where it is located in the store, and therefore greatly enhancing the omni channel experience. With the automated positioning system implemented in the Leroy Merlin app and in the kiosks, associates are using the added free time to concentrate on providing added value and customer-oriented services. 

Leroy Merlin had equipped its stores with Pricer Electronic Shelf Labels (ESL) for accurate and reliable prices to improve customer experience. These ESLs become in effect a digital representation of each product. The IR communication signal strength of each label is used to calculate its position in the store. The signal from a label is picked up by multiple transceivers, positioning the ESL on the store map by means of automated trilateration.  

The Pricer’s system has been a component of several RETA wins over the years including ‘Best Shopper Experience’ for Carrefour’s in-store guidance application.  “We are delighted to be recognized by our peers for this important breakthrough,” says Andreas Renulf, CEO at Pricer. “We thank Leroy Merlin for their confidence in our capabilities and for letting us be a part of their omni-channel strategy.”

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Mar 4, 2017

Pricer and Re-Vision partner to enrich self-scanning experience with Automated Product Positioning and Product Flash

 
Düsseldorf, March 5th 2017 – Pricer, the global leader in shelf-edge digital solutions (ESL) based on a feature rich platform that is crossing over to solve key store transformation challenges such as customer and employee guidance and automated product positioning, and Re-Vision, the leading global provider of mobile self-scanning solutions available both on the retail mobile computer and customers’ own smartphone, have joined their efforts to increase the footprint of self-scanning.

This innovative solution is called My-Scan Omni-Channel Platform. It addresses the challenges of enhancing customer experience: Is the product in the store? Where is the item located? Can it be highlighted at final shopping decision/step? Pricer has developed a complete system solution to support effective promotion encompassing award winning product geo-location and SmartFlash capabilities, every ESL can flash, to support self-scanning.

Charles Jackson, EVP at Pricer, said "Our award winning automated product positioning is opening up so many possibilities. The partnership with Re-Vision clearly is bringing value to our mutual customer base. Retailers are looking for proven out of the box solutions that bring real help to shopper wants and needs. In essence, we bring trust for retailer customers, trust in accurate pricing, in promotion, in product availability, in product information, in product location…trust in omni-channel retailing."

 Michel Haagmans, CEO of Re-Vision, said "Re-Vision welcomes the opportunity to work in partnership with Pricer, enabling their customers to benefit from self-scanning, as well as from the additional one-on-one marketing opportunities, including electronic couponing, personalized promotions, mobile payment, etc. This new partnership is a logical next step for the expansion of our operations with a conceptually new offering, helping retail organizations to align technology with their business goals”.

To see a demonstration of Pricer and Re-vision technologies at EuroShop 2017, visit booth # 6A23

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Mar 4, 2017

Pricer and Cub Business Systems partner to enhance Click & Collect with a Complete system for picking web-orders

Düsseldorf, March 5th 2017 – Pricer, the global leader in shelf-edge digital solutions (ESL), and Cub Business Systems, a market leader in the Nordic countries when it comes to delivering omni-channel and Click and Collect solutions integrate technologies to improve in-store task management. 

An increasing amount of retailers are offering customers to pick up their web orders locally in store. Retailers need to address every operational efficiency associated with this new challenge and are looking for tools to support training, picking accuracy and speed. Cub solutions combined with Pricer ESL label flash and automated product positioning improve performance and costs.

CubLink® Pick&Collect is a complete system for those who today work with e-commerce and want to have the option of either picking orders locally in store or at a central warehouse. CubLink® Pick & Collect is a system that gives access to traditional warehousing functions in the store. The administrative system can plan and control the picking order, grouping goods, prioritize orders and handle customer deliveries. In addition, this solution provides a convenient mobile feature for the picking itself.

Pricer, the ESL leader has developed a complete system solution to support store operations encompassing award winning product geo-location and SmartFLASH capabilities - every ESL can flash - to support Click & Collect.
Nils Hulth, Chief Digital Officer at Pricer, said "Our award winning automated product positioning is opening up many new possibilities as retailers search for operational excellence. Retailers are looking for proven out of the box solutions that bring real help to associates and customers.

Göran Thörn, Managing Director of Cub Business Systems, said “the cooperation with Pricer will give the customer even more possibilities to effective pick orders in store and warehouses more precise and fast. A key to get the consumer believe in ordering goods using the web, is the quality of picking right goods in right numbers. Together we can now offer that possibility to the Retail market”.

Düsseldorf, March 5th 2017 – Pricer, the global leader in shelf-edge digital solutions (ESL), and Cub Business Systems, a market leader in the Nordic countries when it comes to delivering omni-channel and Click and Collect solutions integrate technologies to improve in-store task management.

An increasing amount of retailers are offering customers to pick up their web orders locally in store. Retailers need to address every operational efficiency associated with this new challenge and are looking for tools to support training, picking accuracy and speed. Cub solutions combined with Pricer ESL label flash and automated product positioning improve performance and costs.

CubLink® Pick&Collect is a complete system for those who today work with e-commerce and want to have the option of either picking orders locally in store or at a central warehouse. CubLink® Pick & Collect is a system that gives access to traditional warehousing functions in the store. The administrative system can plan and control the picking order, grouping goods, prioritize orders and handle customer deliveries. In addition, this solution provides a convenient mobile feature for the picking itself.

Pricer, the ESL leader has developed a complete system solution to support store operations encompassing award winning product geo-location and SmartFLASH capabilities - every ESL can flash - to support Click & Collect.

 

Nils Hulth, Chief Digital Officer at Pricer, said "Our award winning automated product positioning is opening up many new possibilities as retailers search for operational excellence. Retailers are looking for proven out of the box solutions that bring real help to associates and customers.

 

Göran Thörn, Managing Director of Cub Business Systems, said “the cooperation with Pricer will give the customer even more possibilities to effective pick orders in store and warehouses more precise and fast. A key to get the consumer believe in ordering goods using the web, is the quality of picking right goods in right numbers. Together we can now offer that possibility to the Retail market”.

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Mar 4, 2017

Pricer and Reflexis to Exhibit Combined Technologies to Improve Retail Store Operations at EuroShop 2017

Pricer Electronic Shelf Labels and Unique Automated Geo-Positioning and Reflexis Real-Time Store Operations Solutions Enable Retailers to Perform Superior Product Location, Inventory Control, Omni-channel Fulfillment, Recalls and More.

Düsseldorf – 2017, March 5: Pricer and Reflexis have partnered to integrate the Pricer Electronic Shelf Label system (ESL) and its award winning automated product positioning solution with the Reflexis StorePulse® real-time store operations platform. The integrated solution, which will be demonstrated at EuroShop 2017, enables Retailers to increase efficiency in a wide variety of in-store tasks and processes that directly impact the customer experience.

With one solution, store associates receive auto-generated and prioritized tasks (based on real-time notifications that come from any system), and locate products immediately on the shelves to perform omni-channel fulfilment, inventory control, recalls, and other processes. Associates can also update back-office applications in real time using mobile devices from a single interface. All in just a few clicks or touches.

“Our partnership has resulted in new and ground breaking ways for Retailers to optimize shop floor operations,” says Brett Walker, Vice President of Global Alliances and Solution Consulting for Reflexis. “Pricer and Reflexis enable retailers to significantly shorten product handling times in numerous processes ranging from traditional activities such as re-stocking shelves to newer ones such as e-commerce fulfilment.”

“The increase in store workload and customer demands means retailers must improve associate efficiency, whether completing recalls or `Buy Online, Pickup in Store’ fulfilment tasks. Out-of-stocks alone result in more than $600 billion in lost retail sales per year, according to IHL Group,” said Charles Jackson, EVP at Pricer. “By combining our new ESL flash and geo-position features with the Reflexis StorePulse real-time store operations platform, retailers have a complete feedback loop to drive store operations efficiencies in many processes that are valuable to Tier 1 Retailers worldwide.”

To See Modern Retail Execution & use cases at EuroShop 2017: please Visit Pricer Booth # 6A23

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Mar 4, 2017

Pricer and Think&Go combine their digital technologies for a connected retail and exhibit at EuroShop 2017

Düsseldorf – 2017, March 5th: Pricer, the global leader in shelf-edge digital solutions for Tier 1 retail and Think&Go, the inventor of connected screens, recently acquired by Ingenico Group, the global leader in seamless payment solutions, partner to enrich the shopping experience. Shoppers pick up coupons from a connected screen located at the entrance of the store using their contactless card or phone and redeem them in the physical store. Combined with the Pricer exclusive Automated Product Positioning system, they immediately know where the promoted products are located and just have to tag their selection on the digital map. At EuroShop 2017, Think&Go will present its latest innovation: the possibility to use Apple Pay and Samsung Pay to take coupons directly on the screen.

The Pricer Infrared platform provides shoppers with product location based on Pricer’s Award Winning ability to automatically geo-locate the product’s Electronic Shelf Label in the store. IR technology can literally map where products have been placed on the sales floor, which can help engage customers in-aisle, help customers find products in-store and manage product placement compliance.

Retailers benefit from the Think&Go screens ability to reduce queuing and powerful drive-to store capability resulting in very strong transformation to real sales. Managing the different promotions is then easily achieved.
The screen advantage is also to reach most of the shoppers; following bank cards, transport cards and loyalty cards, connected watches and smartphones… it’s now with Apple Pay and Samsung Pay that consumers can engage with the screen. And combined with the automated geolocation offered by Pricer, the shopper becomes again more autonomous to find products and promotions.

“Connected screens offer retailers new and more powerful ways to engage consumers and make their shopping experience more attractive. With the integration of payment capability, signage screens take on a completely new role outside of stores as they can be easily transformed into Pop-up-Stores, Click-To-Brick, Click and Collect, therefore offering consumers a whole range of easy to use services “stated Vincent Berge, CEO and Founder of Think&Go.“

“The combination of Product Location and Connected Screen is a powerful enabler for retail store digitization”, says Charles Jackson, EVP at Pricer. “The customer experience is enriched and the customer loyalty improved. The instrumentation of the shelf and intelligent application of product positioning opens up significant opportunity for more efficient retail execution as well as better customer service for omni-channel retail.”

To see the connected screen at EuroShop 2017, visit Pricer booth # 6A23

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Mar 4, 2017

Demonstration of New Multi-Sensory Retail Experience Solution at EuroShop with Pricer and Barix

Pricer and Barix will provide insight into how an interoperable solution across in-store music, advertising and electronic shelf labeling can drive stronger shopper engagement inside brick and mortar storesExhibit will provide insight into how an interoperable solution across in-store music, advertising and electronic shelf labeling can drive stronger shopper engagement inside brick and mortar stores.

Barix at EuroShop 2017: booth Hall 7a/B24
Pricer at EuroShop 2017: booth Hall 6 / A23

ZURICH, SWITZERLAND, February 15, 2017 — IP audio and control pioneer Barix continues to make in-roads into the global retail industry with SoundScape, its cloud-based solution for the management and distribution of background music and targeted advertising. For its debut at EuroShop (March 5-9, Messe, Dusseldorf, Germany), the world’s number one retail fair, the company will emphasize how SoundScape can further contribute to a broader in-store multi-sensory experience when integrated with one of the world’s most advanced and scalable wireless Electronic Shelf Labeling (ESL) system available today.
 
At Stand 7aB24, Barix will demonstrate how interoperability across SoundScape and Pricer’s Shelf-Edge Digital ESL solutions and SmartFLASH can optimize the in-store audio experience through multi-sensory shopper engagement. The solution will provide brick and mortar retail businesses with a flexible, wireless way to trigger blinking lights of electronic shelf labels upon delivery of a targeted advertisement. The seamless interoperability between the two valuable in-store services has been conceived specifically for the purpose of driving sales and interest by capturing the attention of shoppers in the aisles.
 
“Retailers must constantly re-invent themselves and adjust marketing strategies to optimize the in-store experience, and capture the attention of shoppers in an increasingly fractured retail marketplace,” said Reto Brader, vice president of sales and marketing, Barix. “This solution addressed the trend for integrated consumer engagement strategies that cross in-store layout, mobile phone interaction, and the traditional audio-visual experience. We believe this is clearly the way that retail technology will go, and Barix’ experience in targeted advertising delivery is an ideal match for Pricer’s innovative approach to electronic shop labeling. The result is a truly effective multi-sensory retail experience.”

SoundScape’s open and flexible Audio over IP platform simplifies interoperability with Pricer’s Shelf-Edge Digital ESL solutions. SoundScape is a web-based SaaS service that is easily configured to deliver audio on a specific schedule, including background music, voice announcements and targeted ads by location or department – all managed in the cloud for optimal efficiency. Barix retail clients in Europe include Coop Switzerland, REWE and Victorinox; the company also services small, medium and large-sized retailers in North America, Africa and the Asia-Pacific.
 
Pricer leverages infrared (IR) technology to deliver the speed and radio immunity required for reliable electronic shelf labeling. As both companies leverage wireless delivery architectures, Barix and PRICER are ideal partners to bring a reliable platform to retailers that successful marries audio and data for the benefit of driving in-store relationships between retailer and shopper.

“We feel this is a unique approach that provides a single attention-grabbing platform inside the store,” said Brader. “We are excited at the opportunity to showcase this solution at EuroShop with our friends at Pricer, and look forward to talking to retailers and installers from around the world throughout the show.”

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About us

Company details

Pricer AB, founded in Sweden in 1991, is the global leader in providing in-store digital shelf-edge solutions that enhance both store performance and the shopping experience. Our infrared electronic shelf label platform is fast, robust, interconnectable and scalable.

We work with the world’s top retailers, small and large alike: grocers, DIY, electronics and specialty stores. So far, Pricer has sold more than 140 million electronic shelf labels to 13,500 stores in 50 countries. The Pricer share is traded on the Small Cap list of NASDAQ OMX Stockholm.

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Company data

Number of employees

20-49

Area of business

Retail technology