Designers Village

Shopworks LTD

The Chapel, Park View Road, HP4 3EY Berkhamsted
United Kingdom

Telephone +44 1442 875-666
Fax +44 1442 875-888

Trade fair hall

  • Hall 12 / A17-23
 Interactive Plan

Hall map

EuroShop 2017 hall map (Hall 12): stand A17-23

Fairground map

EuroShop 2017 fairground map: Hall 12


Craig Phillipson

Managing Director

+44 (0)1442 875666
+44 (0) 07770 791190


Joao Barbosa


+44 (0)1442 875 666
+44 (0) 7788 293350


Visit us

Hall 12 / A17-23




08:00 - 09:00


- Come and visit our stand for an augmented reality experience that brings to life how Shopworks integrates creativity with retail store planning to create innovative retail environments designed and built to increase customer satisfaction as well as retailer sales and profits.

- Use your own phones and tablets or download our App from the APP Store and Google Play to explore the science behind the art of store design.

- Navigate through a 3-D shop which we have designed to maximise revenues and focus on the customer journey.

- Experience how we have helped our customers from global retail chains to independent retailers increase their shop sales with new store concepts and improved store layouts based on in depth customer research.

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Our range of products

Product categories

  • 01  Shopfittings, shop furnishings, store design & visual merchandising

Shopfittings, shop furnishings, store design & visual merchandising

  • 01  Shopfittings, shop furnishings, store design & visual merchandising
  • 01.03  Store design & visual merchandising
  • 01.03.01  General planning and services
  •  Shop architecture and store design
  • 01  Shopfittings, shop furnishings, store design & visual merchandising
  • 01.03  Store design & visual merchandising
  • 01.03.01  General planning and services
  •  Shop planning
  • 01  Shopfittings, shop furnishings, store design & visual merchandising
  • 01.03  Store design & visual merchandising
  • 01.03.01  General planning and services
  •  Project management

Our products

Product category: Shop planning, Shop architecture and store design

Shopper research

Our approach to shopper research is focused on understanding both rational and emotional shopper response to a retail store environment.

Combining our experience in retail store design with rigorous shopper research methodologies, enables us to deliver immediately actionable insights.

We have developed a range of methodologies and services, all focused on understanding shopper response in a live retail store environment.

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Product category: Shop architecture and store design, Shop planning

Category management

Shopworks delivers category solutions to maximise sales and profitability for both retailer and manufacturer, based on an in-depth understanding of the consumer as a shopper.

Our category management services span the full range, from defining category strategies, such as role and segmentation, to delivering category tactics, such as planograms and range assortment.

Our flexible approach enables us to carry out both full category management projects or to work on specific areas as required by our customers.

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Product category: Shop architecture and store design, Shopfittings, shop furnishings, store design & visual merchandising

Retail store design

Applying proven principles of retail store planning combined with our own innovative design style where art meets science, we provide a truly bespoke service which not only meets the needs and aspirations of consumers, but also provides measurable sales benefits for our customers.

Our retail store design services span a range of retail store formats, from small kiosks and ‘store in store' concepts, to multi-national store chains and flagship stores.

Our retail store design is based on a detailed understanding of shopper needs, with the objective to deliver increased sales to the retailer.

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Product category: Shopfittings, shop furnishings, store design & visual merchandising, Project management

Project management and shopfitting

Effective shopfitting brings your brand to life, translating great design into an efficient shopping environment.

Whether we are producing a prototype fixture or rolling out a chain of stores internationally, our rigorous project management process ensures we deliver a quality end product, on time and on budget.

The end solution depends on your individual requirements, so each project begins with a planning stage that enables us to adopt the best approach, with key consideration given to value and efficiency.

Project management
  • Cost estimates
  • Budget management
  • Advertising, landlord & municipality consent
  • Timeline management
  • Supplier tendering
  • Site snagging
  • Logistics
Furniture manufacture
  • Prototype development
  • Bespoke furniture manufacturing
  • Sourcing
  • Value engineering
  • Site preparation
  • White box shell works
  • Furniture installation
  • Commissioning

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Company news




Feb 2, 2017


Shopworks, has been appointed by world renowned Cooper Aerobics to design its first health and wellness centre for the Chinese market due to open in Nanjing Loashan at the end of 2016.  

The Cooper Aerobics Health and Wellness Centre aims to create a world-class facility that showcases the respected 45-year heritage of the Cooper brand.  The Centre will target the local Chinese people who may need help to improve their health or reverse the effects of a poor lifestyle and chronic disease. Its program is based on four lifestyle pillars and eight regular habits resulting in a progressively higher quality of life.  

Creating an immersive customer experience

The brief to Shopworks, who have offices in both Shanghai and London as well as Lisbon and Moscow, was for the Cooper Aerobics Health and Wellness Centre to be a place that reflects these pillars, providing customers with a journey that enables them to feel a positive effect from their first visit; through the engaging architecture, tranquil and inspiring surroundings and immersive experiences with clear educational communications.

Shopworks are designing a Brand zone: where customers will be introduced to the concept of living a long and healthy life, the ‘Cooper way’. Within this area a retail store will offer Cooper branded merchandise.  The Diagnosis zone will house consultation rooms and testing facilities to allow a comprehensive physical examination of visitors overall health and fitness.  

The Cooperization zone will feature various exercise facilities including an indoor running track, climbing wall, aerobic and anaerobic exercise machines and a nutrition centre with a juice bar.  An Entrepreneurs workshop will feature a lecture space for business seminars, group exercise studios and an exercise equipment showroom.

Ed Curtain, Chief Operating Officer of Cooper Aerobics Health & Wellness said on the appointment: 

"We chose Shopworks because of the people. There are many companies out in the market that have beautiful portfolios of seemingly successful projects. What we were looking for was a company that not only wanted to cooperate but also actually believed in what we were doing. From the beginning the entire Shopworks team had taken a personal interest in what we were actually looking to achieve in China not just on this project but at the level of improving the health of future generations of Chinese people. When they understood this it inspired a team to commit with their hearts day and night, through weekends and holidays and through good times and bad - never once stopping to complain but instead pushing harder and harder to move closer every day to our mutual goal. This is something you cannot teach people; it is something that is part of the fabric of an organization and the people in it. That’s why we chose Shopworks and its the reason we will continue to work with them on more future projects coming soon."

Joao Barbosa, co-founder and director of Shopworks added, 

"We are very proud to be partnering with such a world respected organisation whose core aim is to improve the wellbeing of people.  Our Shanghai and London offices are working closely on this inspiring project to create a place that reflects the values and goals of the Cooper Brand. Through our design and collaborative working with Cooper, our aim is to help create a legacy that will benefit people for years to come."

Shopworks scope of work for the 3000m2 CooperAerobics Health and Wellness Centre includes strategy and research, concept design and development for the centre as well as a new brand development and logo specifically for the Chinese market.  

As featured in Design Week

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Feb 2, 2017


International retail design agency, Shopworks will focus on retail performance at this years EuroShop. Located in the Designer Village Hall 12, stand A17-23, Shopworks will be demonstrating how to integrate creativity with retail store planning, based on research, sales data and customer shopping missions, to create innovative retail environments designed and built to maximise customer satisfaction and retailer revenue.

This will be brought to life through a series of augmented reality and interactive experiences that visitors to Shopworks' stand can engage with via their own tablets and smart devices.

Understanding shopper needs 

"Understanding shopper needs at every step along the customer journey is key, and with smart devices now an essential component to that journey, Shopworks' aim is to highlight to retailers the creative potential this unlocks." Said Craig Phillipson, founder and managing director of Shopworks.

Whilst on the stand, visitors can download an app from the App Store for iOS or Google Play for Android to explore the science behind the art of store design and retailers can navigate through a 3-D shop created by Shopworks that's been designed to maximise revenue and focus in on the customer journey. 

How to design a great store

Phillipson will be speaking at EuroShop's Architecture & Design Forum on: "How to design a great store". Based on Shopworks extensive shopper research and retail design planning experience, Phillipson will share practical insights and tips that include customer behavioural patterns and how to create an ideal store plan driven by psychological and ergonomic factors.

Shopworks, who this year celebrate their twentieth anniversary, has offices in London, Paris, Shanghai, Moscow and Lisbon.  They work internationally with leading retailers and corporate brands such as Cooper Aerobics, boutique supermarket chain Bodi, healthy snack food brand Lyfen and Shell International in China.  In Russia, Shopworks has designed stores for sportswear retailers Streetbeat and Sportsmaster, whilst in the Middle East they created the very first cash and carry store, currently being rolled out across Kuwait.  Back in Europe, they continue to rollout their store design for supermarket brand Intermarché whilst in the UK they are currently working with Costa Coffee.

New dimensions, new ideas and new opportunities at EuroShop

"Having a visible presence at EuroShop gives Shopworks the ideal opportunity to communicate to the industry and to retailers a unique approach to store design.  An approach connecting the science of research and layout planning with the art of intuitive and immersive retail design.  The results conceive memorable shopper experiences that maximise retail sales and profit. We consider EuroShop to be the ‘premier’ retail trade fair and the world’s meeting place for retailers and suppliers to the industry."  Concluded Phillipson.

Further information, interview and image requests for Shopworks, please contact Kirsty Egan-Carter: +44 (0)1442 875666 or +44(0)7747 603849 e:

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About us

Company details

where art meets science
Shopworks leads the field of international retail design and build delivery, whether it's with Jennifer Lopez in New York; Audi in London, Swarovski in Hong Kong or MegaFon in Moscow.

Our unique approach brings together the science of research and layout planning with the art of ground breaking retail design to create solutions that deliver memorable shopper experiences and maximise retail sales and profit.

We are a "vertically integrated" retail consultancy with in-house teams to guide our customers through every step of the journey from research and concept design to finished shopfitting, wherever they are in the world.

We offer shopper research and international benchmarking, category management and layout planning, retail store design and shopfitting services worldwide from our network of offices in  London, Moscow, Paris and Shanghai.

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Company data

Sales volume

1-9 Mio US $

Export content

max. 25%

Number of employees




Area of business

Shopfittings, shop furnishings, store design & visual merchandising