Designers Village

Dalziel & Pow Design Consultants Ltd.

5-8 Hardwick Street, EC1R 4RG London
United Kingdom of Great Britain and Northern Ireland

Telephone +44 207 8377117
Fax +44 207 8377611
info@dalziel-pow.com

Hall map

EuroShop 2017 hall map (Hall 12): stand A17-21

Fairground map

EuroShop 2017 fairground map: Hall 12

Contact

David Wright

Our range of products

Product categories

  • 01  Shopfittings, shop furnishings, store design & visual merchandising

Shopfittings, shop furnishings, store design & visual merchandising

  • 01  Shopfittings, shop furnishings, store design & visual merchandising
  • 01.03  Store design & visual merchandising
  • 01.03.01  General planning and services
  • 01.03.01.01  Shop architecture and store design

Our products

Product category: Shopfittings, shop furnishings, store design & visual merchandising, Shop architecture and store design

Primark-Immensive urban sanctuary


Transparent LED screens allow both product and architecture to be viewed through the digital displays for a multi-layered, 3D effect, while the content interacts dynamically with the surrounding architecture, as if the models are walking around the physical store. Never used before in a retail setting, the ambitious digital concept was conceived of and developed by us in-house, and we partnered with leading industry specialists to help deliver it.
 
The space was sensitively restored using traditional techniques such as horsehair plaster and references to Moorish pattern and tiling. We commissioned site-specific art installations by seven local Madrid-based artists. With natural light pouring in via the atrium and perimeters, there’s a sense of calm as well as wonder, added to by the seating and recharging areas giving customers places to pause.

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Product category: Shopfittings, shop furnishings, store design & visual merchandising, Shop architecture and store design

O2- Local Connections

The concept effectively brings the world of O2 Priority in store, becoming a gateway to the latest events and regularly updated to tell relevant stories. An Attract & Inspire zone, including a set of reconfigurable digital screens, hosts brand takeovers at the start of the customer journey. For launch, this saw interactive display around the movie Star Wars: The Force Awakens. These flexible design elements ensure customers always have something fresh to discover and a reason to visit the stores.
 
Moving past the interactive inspiration zone, the customer comes to the heart of the store – ‘Discover’ – where a large architectural community table offers everything from workshops to phone-charging pads. Hidden projectors overlay animations and messages onto the table, inviting customers to explore and enjoy the space. Expressing local culture is also central to the concept; even before the stores opened we created hoardings with illustrations of each city’s skyline, and at the Manchester branch interactive films featured local people saying what they love about their city and culture.

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Product category: Shopfittings, shop furnishings, store design & visual merchandising, Shop architecture and store design

David Jones- Revived Heritage

Key features include a striking casual fashion area framed in tinted glass, a premium branded atrium café, and a beauty hub where customers can receive expert advice and product recommendations from sales staff. We designed the total experience, from a carefully crafted refresh of the current graphic identity to a full communications and navigation approach for the space.
 
Working closely with David Jones’ in-house store development team, we delivered a full-line department store from inception to completion in a year. The concept will appear across several new stores and existing locations including the most recent unveil, the luxurious new accessories department at Bourke Street, Melbourne.

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About us

Company details

Hello, we’re Dalziel & Pow, we create engaging brands
We’re a leading, independent agency based in London, creating engaging brands all around the world.

We are a collaborative team of retail experts offering strategy, design and innovation, defining imaginative brands and delivering engaging experiences for a new era of customer.

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