Societa Italiana ABC S.r.l.

Viale Lombardia 51/53 , 20861 Brugherio (Mi)
Italy

Telephone +39 039 2873262
Fax +39 039 2873260
abc@abcmannequins.com

Trade fair hall

  • Hall 11 / A38
 Interactive Plan

Hall map

EuroShop 2017 hall map (Hall 11): stand A38

Fairground map

EuroShop 2017 fairground map: Hall 11

Our range of products

Product categories

  • 01  Shopfittings, shop furnishings, store design & visual merchandising

Shopfittings, shop furnishings, store design & visual merchandising

  • 01  Shopfittings, shop furnishings, store design & visual merchandising
  • 01.03  Store design & visual merchandising
  • 01.03.02  Mannequins, dummies and accessories
  • 01.03.02.01  Mannequins / figures
  • 01  Shopfittings, shop furnishings, store design & visual merchandising
  • 01.03  Store design & visual merchandising
  • 01.03.02  Mannequins, dummies and accessories
  • 01.03.02.02  Display busts

Display busts

  • 01  Shopfittings, shop furnishings, store design & visual merchandising
  • 01.03  Store design & visual merchandising
  • 01.03.02  Mannequins, dummies and accessories
  • 01.03.02.03  Display heads

Display heads

  • 01  Shopfittings, shop furnishings, store design & visual merchandising
  • 01.03  Store design & visual merchandising
  • 01.03.02  Mannequins, dummies and accessories
  • 01.03.02.04  Torsos

Torsos

Our products

Product category: Mannequins / figures

JUNO Collection

Juno, goddess of women, symbol of femininity and youth.
The new female collection of ABC Mannequins encloses the idea of an elegant and rigorous woman, harmonious and essential.

Juno was born from the unique exclusive technique of plaster casting applied directly to the human body of a model thus giving the mannequin the harmony of shapes, proportions and an excellent wearability. According to the most modern trends, the mannequin shows slender forms and solemn positions thus providing the windows a stunning visual impact. Similarly, specifics are treated in details. Stylized hands are slender and ST8 “stylized” head keeps its femininity intact.

A highlight of this collection is its versatility; evident in the interchangeability between head and cap, chromed and shaped on the neck section and also in the possibility of matching the mannequin body with two other faces drawn on the line of the collection itself and available on demand.

Juno Collection is covered by copyright.

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Product category: Mannequins / figures

OPHELIA Collection

Ophelia Collection is the fruit of the virtuous expertise of ABC Mannequins and is made with the exclusive technique of live casting, applied directly to the human body.
The production process using plaster casting bestows extraordinary litheness, elegance and dynamism to the multifarious positions available in the Ophelia collection, the technical and stylistic peculiarities of which respond to the most modern needs of the market and image.
The body of the mannequin reproduces the female characteristics of a model with androgenic forms highlighting the poise while the stylized design of the head merges within the collection, with particular and customizable finishes which are well suited to the context of high level design.

With 28 positions, this collection is unique in the world for the number and variety of poses, each completely different from the other.

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Product category: Display busts

ATELIER Tailor Bust

A meeting point between tradition and innovation, Atelier Tailor’s bust collection celebrates the past with a modern image. The evocative image of the busts finds its solid foundation in renewed attention to detail, use of fine materials and exclusive styling, and careful craftsmanship that has always characterized our work.

This vintage look collection uses aged linen mix or a mix fabric, as well as colored cotton (black, white and ivory) highlighting the natural hint of the busts. The choice of fabric coverings is completed by cotton jersey and soft touch synthetic. Head and arms are crafted in natural oak or aged alder wood which can be varnished or impregnated black or coated in textile. Fueling the traditional tailoring techniques, the Sartoriali busts emanate elegance and dazzle through the clear cut and smooth blending of their features. For the base has been used multi-ply wood, aluminum, iron or plated chromium.

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About us

Company details

Giving life to a mannequin making it a supple work of art is the result of a deep passion for art and beauty.  The mission and values of ABC Mannequins can be and will always be summed up in this way: design, craftsmanship, communication, respect for the environment, and multiculturalism. Values which are well known to the founder of this company Silvano Besana, who since 1963 has known how to transform an intuition, while initially limited to a few square metres of workspace, in an exclusive creative process, a unique technique of making plaster-casts from life, to give life to the mannequins which have been modelled on the harmonious, living form of the human body.

Today the continual research and innovation, operating within the furrow of a refined artisan culture, has made live casting, applied directly to the human body, a truly pioneering solution with surprising results. This is brilliantly expressed in many of ABC collections, the technical and stylistic peculiarities of which respond to the most modern needs of the market and image. 

The creative centre, the pulsating heart of the company, is made up of a team of chameleon-like ‘artists’ who, with talented expertise, are able to interpret and realise the most varied requests and projects, with the use of wigs and exclusive make-up, well researched and often stylized in line with current trends.   

Decades of experience in the retail trade combined with a sensitivity for beauty have been summarised in the ABC collection, creating truly authentic works of art, mannequins with soul, able to forge a link with the item of clothing and the surrounding context, “inhabiting it”. The objective is to create of the shop window a unique and stylish setting, which offers a total shopping experience inspired by a passion for art and excellence, both of which are intertwined with the noble tradition of ‘Made in Italy’. Today ABC Mannequins supplies the most prestigious distribution and chain stores throughout the world, from Milan to New York, throughout Russia as far as the Orient and beyond, combining Italian taste with roots that have become cosmopolitan.

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