Swedbrand Innovations AB

Sturegatan 46 , 11436 Stockholm

Telephone +46 70 0754134

Trade fair hall

  • Hall 6 / G75
 Interactive Plan

Hall map

EuroShop 2017 hall map (Hall 6): stand G75

Fairground map

EuroShop 2017 fairground map: Hall 6


Larsson Elin

Administration, personnel, training

Skeppsbron 28, fl 4
11130 Stockholm, Sweden



Our range of products

Product categories

  • 07  Retail technology

Retail technology

  • 07  Retail technology
  • 07.10  Price labelling
  • 07.10.01  Electronic shelf labels

Electronic shelf labels

About us

Company details

TouchingLight is a newly patented and groundbreaking LED display for in-store marketing.

Fighting for attention over retail space for brands is a constant struggle. We at Swedbrand have aimed to make it that much more interesting.

Imagine taking a product off the shelf and a competing brands shelf display lights up! TouchingLight is an LED display which is simply placed on a retailer’s shelf where the price tags normally are. The display briefly lights up and grabs the customer’s attention and then fades away, using little energy and is an unaggressive nonverbal communication.

The actual display is LED backlit only, meaning that normal labels of any message can be easily inserted into the display and changed regularly by store staff. The technology is developed in Sweden and is fully patented and ready for global launch in 2015.

Being a plastic holder attached on the shelves edge, TouchingLight is sensible to the vibrations on the shelf caused by removing a product: by choosing a product, a light will turn on and catch the customer’s attention.

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Company data

Sales volume

10-49 Mio US $

Export content

> 75%

Number of employees




Area of business
  • POP Marketing
  • Retail technology
  • General services