EuroCIS

Swedbrand Innovations AB

Sturegatan 46, 11436 Stockholm
Sweden

Telephone +46 70 0754134
chris@swedbrand.com

Hall map

EuroShop 2017 hall map (Hall 6): stand G75

Fairground map

EuroShop 2017 fairground map: Hall 6

Contact

Vanessa Mueller

Employee
Marketing

798 ZhaoJiaBang Road, Office 601 at Wuxing Road
200030 Shanghai, China, People's Republic of

Phone
+ 86 21 6422 0053

Email
info@swedbrand.com

Our range of products

Product categories

  • 07  Retail technology

Retail technology

  • 07  Retail technology
  • 07.10  Price labelling
  • 07.10.01  Electronic shelf labels

Electronic shelf labels

Our products

Product category: Electronic shelf labels

TouchingLight

Stockholm, September 25, 2015:                                                                                                                                                                                                  Imagine taking a product off the shelf and a competing brands shelf display lights up! TouchingLight is an LED display which is simply placed on a retailer’s shelf where the price tags normally are. The display briefly lights up and grabs the customer’s attention and then fades away, using little energy and is an unaggressive nonverbal communication. The actual display is LED backlit only, meaning that normal labels of any message can be easily inserted into the display and changed regularly by store staff. The technology is developed in Sweden and is fully patented and ready for global launch in 2015.

Touchinglight can already be found in retails stores across Sweden. Global well known brands in beverage, dairy, tobacco and foods have opted to go with Touchinglight displays due to their brilliant way of grabbing customers attention at the time of their decision making.

“We were looking for a portable shelf display that would catch the customer’s attention by being lit constantly. However, the life span of the batteries of such a device would be insufficient. By keeping a sustainable mindset, TouchingLight rectified this issue by lighting up for one second after sensing the vibrations from the shelf. One of the many usages for TouchingLight is that it can display whatever message the brand wishes to enhance in their marketing campaign.

We wanted the display to be simple while covering the complex technical side, which was the filtering out the irrelevant types of vibrations on the shelves, caused for example by the normal buzzing sound found in most refrigerators.” - Carlos de la Fe, Inventor, and Chris Magnusson, Director, Swedbrand Ltd.

Touchinglight is a patented technology held by Swedbrand Innovations AB, a part of Swedbrand Group.

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About us

Company details

TouchingLight is a newly patented and groundbreaking LED display for in-store marketing.


Fighting for attention over retail space for brands is a constant struggle. We at Swedbrand have aimed to make it that much more interesting.


Imagine taking a product off the shelf and a competing brands shelf display lights up! TouchingLight is an LED display which is simply placed on a retailer’s shelf where the price tags normally are. The display briefly lights up and grabs the customer’s attention and then fades away, using little energy and is an unaggressive nonverbal communication.

The actual display is LED backlit only, meaning that normal labels of any message can be easily inserted into the display and changed regularly by store staff. The technology is developed in Sweden and is fully patented and ready for global launch in 2015.


Being a plastic holder attached on the shelves edge, TouchingLight is sensible to the vibrations on the shelf caused by removing a product: by choosing a product, a light will turn on and catch the customer’s attention.

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Company data

Sales volume

10-49 Mio US $

Export content

> 75%

Number of employees

20-49

Foundation

2006

Area of business
  • POP Marketing
  • Retail technology
  • General services

Company information as a PDF file