As a lighting partner for the retail sector BÄRO gives at the EuroShop a large platform to the topic of retail lighting. On a stand area of around 300 square metres visitors can not only get information about interesting new products; they can also find out about and experience lighting effects, for example lighting that optimises inherent product colours or services such as "BÄRO tailor-made".
One of the new products from BÄRO at this year's EuroShop is the new XR luminaire series. The spotlights, semi-recessed and suspended luminaires are particularly compact without any compromises on the lighting technology. They boast lots of new technical features, for example hybrid LED optics with silicone lens and reflector. The new power adapter of the spotlight series has been designed so that both today's and also future sensor/communication technology can be easily integrated. As a further new product the suspended wide-area luminaire from the TX series will be presented. With different light distribution patterns it is suited to both efficient shelf lighting in retail premises and also to the dazzle-free illumination of checkout areas, for example.
But the trade fair stand not only provides a stage for BÄRO's product innovations; it also enables the company's expertise and philosophy to be experienced. "Light colours and lighting that optimises the inherent colours of products are focus topics at our stand" says BÄRO CEO J. Manuel von Möller, describing the concept: "Our 'Walk of Light enables visitors to directly experience the fascinating effect of spectral lighting tailored to products.”
BÄRO also devotes lots of space to "BÄRO tailor-made" at the EuroShop. This name stands for all the different ways of modifying standard products to meet customer requirements and the development of fully customised lighting solutions. The spectrum ranges from exclusive metal surfaces for Pendiro ID and IC suspended luminaires to fabric shades and special luminaires with BÄRO technology.