At EuroShop EarthWerks presents new and innovative LVT products, amongst others two products, which have received the accolade of Innovation Prize at Domotex 2017:
The new Wood Classic PLUS and the new acoustic underlayment db22.
Carine Czohara, European Sales and Operations Director explains the unique characteristics of the Wood Classic PLUS.
“This exceptional decor exhibits a distinctive grain and colour nuance which can otherwise only be found in nature. The decor also features design-synchronous embossing, that is precisely coordinated with the wood grain, and further emphasising the unique textural look and feel of a real wood floor”.
Working in combination these properties transform Wood Classic PLUS into a design flooring that is so close to the real thing, we defy you to notice the difference. The total thickness of the PLUS series is 2.5mm, and with the thickness of the performance wear layer being 0.55mm - perfect for all commercial and residential applications.
Eight delicate colours are available, and the Wood Classic PLUS is a glue down product line.
Did you know that EarthWerks are pioneers of synchronously embossed decors? In fact EarthWerks launched the original Wood Classic in 2002 with great market success.
The new Wood Classic PLUS is an elegant and important addition to the EarthWerks portfolio and perfectly aligns with current interior design trends.
The acoustic underlayment db22 is equally both innovative, and effective. The product combines low weight, minimal thickness and high levels of impact sound insulation in a unique way to bring many advantages together and form a perfect multi-purpose solution.
db22 is a low flammability product achieving 22db impact sound insulation with LVT Clic systems, 19db with glue down applications and 17db with loose lay solutions. db22 does all this and yet remains only 1.15mm thick and 250 g/m2; less than 4kg total weight across a single 15m2 roll.
Due to the special production method, the db22 polyester fleece has a high compressive strength of > 400 kPa (CS value), very high dimensional stability and with a low residual indention of < 0.13 mm. db22 was awarded the Bfl S1 certificate in combination with the EarthWerks glue down products and as tested by TFI Aachen.
Further innovation on display in 2017 will be the StyliT, and ColorWerks ranges.
StyliT is a dare to be different and innovative herringbone offer in both standard and synchronous embossing options, and is structured for easy installation in various design and colour combinations. 14 decors in two different sizes are available.
ColorWerks, is the industrys first LVT range that is pure colour!
18 shades of hand-paint effect planks are finely coordinated to be combined, patterned, bordered, and integrated. With ColorWerks, your imagination is the only limitation in making an original and exciting floor.
The EarthWerks product portfolio meets the varying local demands of European and UK markets, offering glue down, Clic, and Loose Lay installation solutions. We have timeless classic and modern wood structures, stone reproductions, metal effects and black and white monochrome to amaze and inspire.
EarthWerks also aspire to ensure not just good service, but the Best service, and in that we have developed our Rapid Response Program.
Rapid Response is a unique fast-delivery service on best selling commercial products and where stocks are permanently held in high quantities to enable speedy processing of large-scale commercial projects.
Carine Czohara further explains the motivation behind EarthWerks:
“At EarthWerks, our activity has always focused on variety, in vogue design and tried and tested quality. We have been supplying LVT floorings since 1985, and have an experience and enthusiasm that is second to none.
For Style, Innovation, Quality, and Reputation you can trust, EarthWerks has it covered!
The EarthWerks® brand stands for the family-run company Swiff-Train Company from Texas (USA), and founded in 1937. The LVT product range is distributed in 60 countries worldwide, and the collections correspond to the taste, demands and requirements of each respective market. Exclusive and varying designs and qualities are provided for Europe, America and other continents.
EarthWerks® operates two warehouses in Europe: one in Andrimont (Belgium) located between Liège and Aachen, and the other one in Birmingham (UK).
Further information is available at www.earthwerks.eu.com