EuroCIS

SMARTRAC TECHNOLOGY GROUP

Albstr. 14 , 70597 Stuttgart
Germany

Telephone +31 20 3050150
Fax +31 20 3050155
info@smartrac-group.com

Trade fair hall

  • Hall 6 / G31
 Interactive Plan

Hall map

EuroShop 2017 hall map (Hall 6): stand G31

Fairground map

EuroShop 2017 fairground map: Hall 6

Our range of products

Product categories

  • 07  Retail technology
  • 07.02  Business analytics
  • 07.02.01  Analysis tools for customer data, CRM software
  • 07  Retail technology
  • 07.02  Business analytics
  • 07.02.04  Customer frequency analysis
  • 07  Retail technology
  • 07.02  Business analytics
  • 07.02.05  Management information systems
  • 07  Retail technology
  • 07.02  Business analytics
  • 07.02.06  Price optimisation software
  • 07  Retail technology
  • 07.03  Payment systems
  • 07.03.03  Contactless payment systems, NFC solutions
  • 07  Retail technology
  • 07.11  Store communication, networks
  • 07.11.01  Store connectivity solutions
  • 07  Retail technology
  • 07.14  Security equipment
  • 07.14.01  Merchandise surveillance
  • 07.14.01.07  RFID merchandise surveillance solutions
  • 07  Retail technology
  • 07.14  Security equipment
  • 07.14.02  Surveillance installations
  • 07.14.02.02  Customer frequency measurement
  • 07  Retail technology
  • 07.14  Security equipment
  • 07.14.03  Access control
  • 07.14.03.01  Electronic access control

Our products

Product category: Retail technology, Analysis tools for customer data, CRM software, Customer frequency analysis, Management information systems, Price optimisation software, Contactless payment systems, NFC solutions, Mobile couponing, Mobile marketing solutions, Tracking & tracing, Warehouse management, Labels and price tags, Store connectivity solutions, RFID solutions, RFID merchandise surveillance solutions, Customer frequency measurement, Electronic access control, Cloud-based IT services

RFID Inlays & Tags (UHF, HF, NFC, Sensor)

SMARTRAC offers a variety of PET inlays and a wide range of Hard Tags products to withstand harsh environmental conditions. Our Inlays and Tags are available in all current frequency standards. Excellent in-house antenna design capabilities and a comprehensive technology platform in wafer processing, coil-winding and etching antenna technologies, bonding expertise and assembling process turn the products in a reliable component that fits a plenty of market segments.

Please take a look at our product portfolio to choose the right inlay for your needs. The product overviews show a selection of our high runner products with great availability and performance. We offer more products in different designs and IC platforms. Please feel free to contact our sales representative in your region, if you don’t find the product you are looking for.

UHF Inlays & Tags
With a wide variety of high performance IC platforms, SMARTRAC’s UHF inlays offer leading performance and memory options. Each product has a unique TID and a broadband RFID antenna design that enables end-users to reach and sustain consistently high levels of performance in all UHF frequency regions globally with the same inlays. This represents critical competitive and logistical advantages for any fast-moving consumer goods company with manufacturing, distribution and customers located in different parts of the world. The same RFID inlays can be used by the manufacturer, the logistics service provider and the retailer, to track and identify products accurately and cost-efficiently throughout the supply chain at item level.

With a growing selection of antenna choices and sensor ICs, SMARTRAC’s sensor tag and inlay family offers state-of-the-art products with great flexibility to accurately measure moisture and temperature conditions in industrial, healthcare and many other applications. Sensor inlays and tags are passive UHF inlays equipped with RFMicron’s Magnus® IC family.

Typical end-use areas: Supply Chain Management, Logistics, Baggage Handling, Industrial Applications, Brand Protection, Car Manufacturing, Inventory Management, Retail Item-level Applications, Asset Tracking, Consumables Authentication, Pharmaceuticals and Healthcare.

NFC Inlays & Tags
NFC 13.56 MHz ISO and NFC Forum compliant RFID technology is a proven, globally accepted solution for a vast array of markets. The technology is a perfect fit for various NFC applications, such as embedded NFC inlays in posters, signs, menus, labels and business cards which immediately launch mobile phone applications or connect the user to social media websites.

NFC inlays can carry significantly more data than bar codes, URLs or QR codes, are more secure and can be password protected, unlike their printed counterparts. Embedded NFC inlays can provide more information for example about individual products, consumer endorsements, user manuals, sustainability and recycling and brand values.

Typical end-use areas:Retail Environment, Entertainment & Social Media, Games & Toys, Location & Services, Media, Advertising & Promotions, Business Cards & Calendars, Loyalty Apps, Electronics Pairing, Product Authentication, Ticketing, Access Control & Payment.

HF Inlays & Tags
HF 13.56 MHz ISO-compliant RFID technology is a proven, globally accepted solution for a vast array of markets. The technology is a perfect fit for item-level authentication and asset tracking solutions in pharmaceutical and medical applications. Popular industry applications consist of library and rental item level tagging for automated self checkout and return of printed and digital media, as well as industrial closed loop systems for manufacturing automation. RFID can also be utilized as personal currency in ticketing and customer loyalty card applications.

HF RFID technology offers proven robust performance with short-to-medium read ranges even when used around difficult materials such as liquids and metals. Typical end-use areas: Library and Media Management, Pharmaceuticals and Healthcare, Event and Transit Ticketing, Loyalty Cards, Product Authentication.

Sensor Inlays & Tags
With a growing selection of antenna choices and sensor ICs, SMARTRAC’s sensor tag and inlay family offers state-of-the-art products with great flexibility to accurately measure moisture and temperature conditions in industrial, healthcare and many other applications.

Sensor inlays and tags are passive UHF inlays equipped with RFMicron’s Magnus® IC family. These RFID sensor inlays offer great performance, and are a perfect choice where moisture and temperature detection is an important requirement. Their specific antenna design acts as a resistor/inductor/capacitor (RLC) tuned circuit to enable an antenna to sense its environment. The antenna converts environmental data into an impedance change, and the sensor tag IC translates this into a sensor code, as it dynamically matches antenna impedance to die impedance.

These single-chip sensor inlay and tag solutions are cost-efficient and easy to implement, and work on different surface materials ranging from textiles to metal parts to construction materials. They can be deployed where active or semi-active sensors are not practical, and involve no battery maintenance, costs or problems with product lifetime or recycling. Delivery formats are dry and wet to suit all converting-industry needs.

SMARTRAC’s operations are certified to ISO 9001:2008 Quality Management System standards and ISO 14001:2004 Environmental Management System standards.

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Product category: Retail technology, Analysis tools for customer data, CRM software, Customer frequency analysis, Management information systems, Price optimisation software, Contactless payment systems, NFC solutions, Mobile couponing, Mobile marketing solutions, Tracking & tracing, Warehouse management, Labels and price tags, Store connectivity solutions, RFID solutions, RFID merchandise surveillance solutions, Customer frequency measurement, Cloud-based IT services

IoT Solutions powered by SMART COSMOS

IoT Solutions powered by SMART COSMOS: Creating Unmatched Value for Your Business
Today, the Internet of Things (IoT) comprises billions of connected machines and devices. But what about the remaining trillions of simple everyday things, which are not yet connected? Imagine the additional value that could be created for people, businesses and governments if those items join the digital world!

Great value made easy: SMARTRAC’s Unique IoT Approach
Combining the strengths of our IoT solutions delivery platform SMART COSMOS with our world-leading, extensive RFID transponder expertise allows us to deliver a broad portfolio of solutions that provide unmatched value and return on investment to customers along the entire value chain. And yet METRICS and EXPERIENCES, our first two solutions, are just the start when it comes to delivering a “smart cosmos” of business benefits.

Delivering sales lift and gross margin increase: METRICS
METRICS empowers retailers with end-to-end, item-level visibility and real-time analytics, providing complete transparency of in-store business across the retailer’s organization. Read more …

Delivering customer loyalty and engagement: EXPERIENCES
EXPERIENCES enables brand owners to turn physical products into digital connections, empowering brands to revolutionize customer journeys and product lifecycles. Read more …

Delivering future industrial value chains
Market experts predict that the economic impact created by the Industrial Internet (aka “Industry 4.0”) will increase to between US$ 1-4 trillion per year by 2025. SMARTRAC has been and will be contributing to that development: our comprehensive IoT solutions will truly help to enable and drive the fourth industrial revolution.

Delivering counterfeit protection
The World Customs Organization estimates that annual losses due to counterfeiting amount to US$ 500 billion. By better controlling and monitoring the ecosystems of branded goods manufacturing, distribution, sales and service, SMARTRAC enables brand owners to protect brand value and avoid revenue loss.

Delivering beyond today’s imagination
When simple things become connected, the IoT will offer virtually unlimited use cases. Even if some of them may still be unimaginable today, one thing is certain: SMARTRAC’s innovative portfolio of products and its IoT platform SMART COSMOS offer a sound basis for the development and deployment of solutions that deliver the value you are looking for.

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Product category: Retail technology, Analysis tools for customer data, CRM software, Customer frequency analysis, Management information systems, Price optimisation software, Contactless payment systems, NFC solutions, Mobile couponing, Mobile marketing solutions, Tracking & tracing, Warehouse management, Labels and price tags, Store connectivity solutions, RFID solutions, RFID merchandise surveillance solutions, Customer frequency measurement, Cloud-based IT services

METRICS: Retail Store Optimization

Delivering sales lift and gross margin increase: METRICS
METRICS empowers retailers with end-to-end, item-level visibility and real-time analytics, providing complete transparency of in-store business across the retailer’s organization. This visibility throughout the supply chain enables management to optimize store and shelf availability of merchandise, resulting in sales that were previously lost to stock-outs.

METRICS works with all high-performance RAIN RFID inlays and tags, and fixed RAIN RFID readers.

How the Internet of Things Can Help Grow Your Retail Business
Retailers can enhance sales conversion in stores, while at the same time growing their online business through direct shipping from in-store stock. All they need is one simple thing: comprehensive item-level visibility in real time! Today, this can be achieved with METRICS, an analytics solution based on SMART COSMOS, our state-of-the-art Internet of Things Cloud Services platform.

A famous clothing brand and retailer with a chain of outlet stores and an e-commerce site was all too familiar with two core challenges. In retail stores with manual inventory counts, the level of accuracy could be as low as 60-70 percent. That inevitably leads to missed sales and disappointed shoppers due to out-of-stock situations in stores as well as online. On top of that, the conversion of on-shelf apparel to the point of sale wasn’t very transparent. They knew what customers would buy, of course, but typically didn’t have much visibility into how often items were considered or tried on in a fitting room before being bought.

Significant Sales Lift and Gross Margin Increase
With the help of SMARTRAC and its RFID solution-building expertise, that famous apparel maker addressed those challenges. In mid-January, a live demonstration of the proof of concept was presented to the public at Retail’s Big Show in New York: the innovative in-store analytics solution METRICS, which leverages the Internet of Things on retail premises. Based on the IoT platform SMART COSMOS, RAIN RFID tags and network-connected RFID sensors, METRICS empowers retailers and brand owners with end-to-end supply-chain visibility and real-time analytics. These analytics provide comprehensive reports to optimize store and shelf availability of merchandise, increasing customer satisfaction. In the long run, the deployment of METRICS in stores can lead to significant sales lifts, labor savings and strong improvements in gross margin.

METRICS tells which item converts well and where improvements are necessary.
The METRICS solution utilizes real-time location data provided by SMARTRAC’s RAIN RFID inlays embedded in price tags, gathered via network-connected location sensors, to increase sales and thus improve gross margin in three different ways. First of all, stock-outs are drastically reduced. Second, by triggering automated replenishment actions, the effectiveness of the sales force is enhanced, freeing up more time for serving customers. Last but not least, sales at regular prices are increased by the optimization of in-store placement through consideration and conversion analytics.

Benefits for Store Operators and Product Designers
Significantly, METRICS also provides store operators with insight into in-store product consideration and conversion, empowering merchandizers to optimize product placement, and giving them unprecedented visibility into shopper engagement. By clearly understanding consideration versus conversion at the item level, smarter decisions can be made. In addition, the hands-free system gives 100% inventory visibility, helping to increase sales and decrease shrinkage, while fashion designers get faster and more precise feedback on the performance of their designs and patterns.

“By utilizing METRICS, retailers and brand owners can now maintain the highest level of inventory visibility needed to meet shoppers’ demands, lift their sales and improve their gross margin at the same time. Those benefits can only be achieved by analyzing real-time item location and data, and then displaying the results in tailored views that meet the needs of different departments and roles across a retailer’s organization,” says Leonard Nelson, Director Business Development Retail Intelligent Things Business Division, SMARTRAC TECHNOLOGY Group.

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Product category: Retail technology, Analysis tools for customer data, CRM software, Customer frequency analysis, Management information systems, Mobile couponing, Mobile marketing solutions, Labels and price tags, RFID solutions, RFID merchandise surveillance solutions, Customer frequency measurement, Cloud-based IT services

EXPERIENCES: Smart Brand Products

Delivering customer loyalty and engagement: EXPERIENCES
EXPERIENCES enables brand owners to turn physical products into digital connections, empowering brands to revolutionize customer journeys and product lifecycles. Enhanced item personalization adds a completely new interaction paradigm and unmatched value to traditional branded goods. EXPERIENCES’ dynamic content and analytics engine works with Near Field Communication (NFC) transponders and tags.

How NFC and the Internet of Things Create New EXPERIENCES
NFC is increasing brand loyalty for products like the revolutionary new Adidas x HYPEBEAST 10th ANNIVERSARY UltraBOOST UNCAGED sneaker, which made a big splash on SMARTRAC’s booth at Retail’s BIG Show in New York. Check out how NFC-equipped branded products are offering consumers totally new “EXPERIENCES”, enabled by an innovative Smart Cosmos-based IoT solution.

Using the innovative EXPERIENCES solution from SMARTRAC, brand owners can add digital value to products, delivering new experiences to consumers every time they tap on their product’s embedded NFC inlay.

Until now, most physical branded items or products have not had Internet connectivity and remain unconnected during their lifetime. The EXPERIENCES solution turns these offline physical objects (or things) into connected digital instances. All the consumer has to do is tap an NFC-enabled smartphone on the NFC inlay or “touchpoint”, which can be embedded in products, shelf talkers, out-of-home advertising displays or in other places accessible to the consumer.

Personalized Content…
Crucially, attractive and relevant content has to be delivered to the mobile device, to make the customer tap more than once or twice. EXPERIENCES takes care of that, enabling dynamic and personalized web-based content to be offered to the consumer. That content may include local points of interest, social media, news, music playlists, video content, transit schedules, weather and more, so that anytime the consumer taps, individualized content is delivered. Of course, this could always be a fairly generic mobile experience with the ability to sign up to an offer redeemable with the next brand purchase.

…Creating Exciting EXPERIENCES
Or it could be truly exclusive content, which is only available if the product, and thus the inlay, is within reach. Since that advanced content would be dynamic, it would change constantly, encouraging intensive engagement with the product and the brand. And as new data would be gathered with every interaction, more relevant and hyper-personalized content could be served to different groups of users. Things will not only be connected – they will be exciting for the consumer as well.

The EXPERIENCES Solution in a Nutshell
The IoT solution consists of specially programmed NFC inlays, which can be embedded in a broad variety of physical objects, and a content delivery engine. In addition, it incorporates a sophisticated user analytics dashboard and campaign management tool built to the requirements of marketers. The delivery engine and dashboard have proven their effectiveness in hundreds of successful campaigns for major consumer brands across multiple industries.

What EXPERIENCES can do for brand owners:
•Assign hyper-customized content, known as an “experience”, to specific sets of objects.
•Deliver targeted messaging providing direct outreach to customers for upcoming events, exclusive content and more.
•Serve tailored, specific product content to the smartphone, to make the experience feel like it came directly from the product itself.
•Provide product-specific data, such as color, size and style, that can be fully integrated into mobile content in real time.
•Enable sophisticated user analytics to enhance the mobile experience with dynamic, user-specific content, thereby continuing and improving the brand conversation beyond the point of sale.

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Product category: Retail technology, Analysis tools for customer data, CRM software, Customer frequency analysis, Management information systems, Price optimisation software, Contactless payment systems, NFC solutions, Mobile couponing, Mobile marketing solutions, Tracking & tracing, Warehouse management, Labels and price tags, Store connectivity solutions, RFID solutions, RFID merchandise surveillance solutions, Customer frequency measurement

Retail Technology

Enabling Next Generation Retail by Making Every Merchandise Smart
The retail industry is going through transformative changes. A growing number of retailers are taking big steps driven by the need to provide a differentiated customer experience, full Omni-channel integration, and improved margins. Many of them rely on new enabling technologies as mobile, cloud-based services, wireless in-store technologies, and RFID.

RFID is a key enabling technology as it can provide item-level visibility for almost any merchandise item. Visibility is the key foundation for new processes and applications being introduced in retail to optimize overall performance and enhance the shopper experience, such as factory to shelf asset tracking and inventory management, store optimization, self-checkout, loss prevention, returns management, smart mirrors and dressing rooms, location-based services, mobile shopping and promotions, and others.

Inventory Accuracy for Revenue Protection and Omni-channel Readiness
A barcoded stock file's accuracy ranges typically between 60% and 70% depending on the cycle of rectification. With RFID there is a real time 98% plus accuracy. A high degree of accuracy is important because it minimizes revenue loss due to out of stock situations and enables Omni-channel scenarios where customers could check item availability online prior to traveling to a store.

Loss Prevention
According to the Centre for Retail Research global financial losses due to retail shrinkage sum up to an average of 1.5 percent of sales representing a total value of more than 100 billion US$ annually. The three key causes ordered by magnitude are shoplifting, followed by employee theft and internal errors including mispricing, invoicing errors and administrative failure. RFID-based item-level tracking from factory to the store cashier can help to identify, monitor, and reduced shrinkage significantly.

Focusing on Customer Insights and Experience
Since the strong growth of online stores is driving more competitive shopping trends, the 'Know Your Individual Customer' is becoming more important to retailers in order to ensure customer satisfaction and loyalty. While the online world can analyze clicks and search entries very well a retail store has enormous potential to get insights into real world shopper behavior by leveraging RFID for in-store merchandise visibility as well as creating a superior customer experience through RFID assisted virtual mannequins or fitting rooms.

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Product category: Contactless payment systems, NFC solutions

Payment

Fast and Convenient Transactions with Contactless Payment
Contactless payment has been used for several years now. The main drivers for the introduction of contactless payment are process acceleration and user convenience with credit card companies and banks standing at the forefront of this development.

SMARTRAC works with the major players in the e-Payment market to offer the best solutions for contactless payment. Being a certified manufacturer for the most important credit card companies, SMARTRAC delivers its high-quality products and flexible product range to an international customer base.

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Product category: Retail technology, Tracking & tracing, Warehouse management

Supply Chain & Asset Management

RFID in supply chain management has the capacity to significantly improve global logistic chains and increase overall efficiency by automating the identification processes. Major retailers and their suppliers are already tagging pallets, cases and other returnable transport items (RTIs) like plastic crates used for fresh foods.

RFID features many benefits to manufacturers, distributors and retailers:
•Better traceability and visibility
•Minimized possibility for human errors
•Secured availability of goods
•Reliable information of products origin
•Better customer service
•Process optimization and faster billing
•Optimization of shipping papers

Parcel and Postal Services
RFID is used in postal environments to improve item tracking during sorting and delivery. Because RFID doesn’t require a line of sight for information transfer, postal items can be routed without concerns over their physical orientation.

RFID technology reduces the time needed to process mail bags and boxes because the RFID tags can be tracked automatically as they move through various stages in the processing cycle. Multiple items can be read simultaneously.

Waste Management
RFID technology is suited to accelerate processes and improve efficiency by providing a fast and reliable identification and data collection process. Further optimization potential comes with the ability to not only track collection and weight of individual waste containers but to also use the collected data to improve truck usage and route planning.

By linking the container to a specific household or company and with an integrated RFID system in place, RFID technology enables automated data collection at all stages of the waste management and recycling process. Thereby, manual data collection is replaced by a smart, reliable, convenient and fast solution from pick up through invoicing.

SMARTRAC offers a broad product portfolio of RFID transponders for waste management and recycling. Specifically designed for use in harsh environments, the transponders withstand heat, cold, rain, dust and dirt. Packaged into a robust casing, the products offer reliable data collection and enhanced durability combined with the benefits of bulk reading. Compliance with the BDE standard ensures full interoperability with further standardized components and systems.

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Product category: Electronic access control

Enterprise Access Control

Higher Security and Enhanced User Convenience for Access Control
Card inlays and PRELAM® products for access control have been part of the SMARTRAC product portfolio since the company’s inception. Our access control product portfolio has continuously expanded over the years. Today, we offer a broad range of card inlays, white cards, clamshell cards, key fobs, tags, wristbands, and labels in all current frequency standards (LF, HF, and UHF).

Based on our superior technology portfolio, extensive process know-how, and operating experience gained from the production of more than 1 billion RFID transponders which we have manufactured and delivered, we supply our high quality products to customers worldwide, enabling them to create secure, convenient, and fast access control solutions.

Our Customers Benefit from:
•Products in various shapes and sizes
•Products in all current frequency standards and with various IC technologies
•Reliable read range even in harsh environmental conditions
•Fast processing speed
•Anti-collision features
•Easy integration into existing access control systems
•Branding/advertising opportunities on the access control product (e.g. on white cards and event tickets)

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Company news

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Sep 15, 2016

Smartrac and Catalyst sign Memorandum of Understanding

Amsterdam (The Netherlands), Manchester (UK), September 15, 2016 – RFID and IoT pacesetter Smartrac and Catalyst, a global supplier of retail solutions, have signed a memorandum of understanding (MoU). The two companies will join forces in developing comprehensive RFID and IoT solutions that will empower retailers and brands to leverage data to significantly improve in-store performance and optimize customer experiences and product lifecycles.

Smartrac and Catalyst have independently developed and marketed solutions based on RFID technology and the Internet of Things (IoT) for brands and retailers. By combining their respective strengths, they are best-positioned to respond to an ever-increasing market demand for innovative solutions that enable compelling services for retailers, brands and consumers.

As part of the agreement, Smartrac will contribute its peerless RFID experience and its IoT prowess, demonstrated by its industry-leading IoT delivery platform, Smart Cosmos, and its Retail Store Optimization and Smart Brand Experience solutions.

In addition to industry-leading retail technology solutions, Catalyst draws upon the in-depth knowledge and expertise in supply chain and retail industries as a part of Li & Fung, the leading consumer goods design, development, sourcing and supply chain management company.

“We are very pleased about the cooperation between Smartrac and Catalyst. Together, we can leverage the full potential of this partnership to develop unique and valuable end-to-end IoT solutions for retailers and brands that will allow them to go ‘super-digital’ and take full advantage of the latest innovations in retail technology,” said Christian Uhl, CEO and Chairman of the Management Board, Smartrac Technology Group.

“As the retail markets continue to rapidly evolve and ultimately require innovative developments, our agreement with Smartrac will be an important step towards providing end-to-end supply chain offerings to our customers worldwide and foster a future-proof ecosystem for retailers and brands,” added Ian Billetop, Managing Director, Catalyst.

About Smartrac:
Smartrac is the world’s leading developer, manufacturer and supplier of RFID products and services, providing both ready-made and customized products and services suitable for a large number of applications. Smartrac makes products smart, and enables businesses to identify, authenticate, track and complement product offerings. The company’s portfolio is used in a wide array of applications: access control, animal identification, automated fare collection, automotive, border control, contactless payment, electronic product identification, industry, libraries and media management, laundry, logistics, retail, public transport, and many more. Leveraging its global R&D, production and sales network, Smartrac combines physical products with its Internet of Things platform Smart Cosmos, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, visit www.smartrac-group.com, www.smart-cosmos.com and follow us on Twitter: www.twitter.com/SMARTRAC_NV.

Media contact:
Smartrac Technology Group
Karin Fabri
Head of Corporate Communications & Marketing
Phone: +31 203 050 150
Email: media.relations@smartrac-group.com

Smart Cosmos is a registered trademark of Smartrac N.V.

About Catalyst:
Catalyst is a global supplier of retail solutions headquartered in High Wycombe, UK. In addition to a comprehensive range of Electrical Article Surveillance (EAS) security solutions, Catalyst provide a highly innovative end to end retail Radio Frequency Identification (RFID) solutions encompassing inventory, security and the customer experience. The services include Intelligent RFID tagging at the factory source. Catalyst is part of Li & Fung, the world’s leading consumer goods sourcing and supply chain management company.

For more information, visit www.catalyst-direct.com and follow on Twitter: https://twitter.com/Cat_Security

Media contact:
Catalyst
Lee Adams
Head of NPD & Marketing
Phone: +44 1494 453044
Email: info@catalyst-direct.com

About Li & Fung
Li & Fung (SEHK: 494), the Hong Kong-headquartered multinational group, is the world’s leader in consumer goods design, development, sourcing and logistics. It specializes in responsibly managing supply chains of high-volume, time-sensitive goods for leading retailers and brands worldwide, in more than 300 offices across 40 economies.

For more information, please visit www.lifung.com

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May 4, 2016

RR Donnelley and Smartrac Jointly Market Innovative RFID-based Smart Packaging and Labeling Solutions

Jointly Creating Compelling Applications for Various Markets

Chicago (IL, USA) & Amsterdam (The Netherlands), May 4, 2016 – R. R. Donnelley & Sons Company (Nasdaq:RRD), a leading provider of communication services and innovator in printed electronics, and RFID pacesetter Smartrac have agreed to jointly market an innovative process for RAIN RFID implementation that will enable growth in the number of products connected to the Internet of Things (IoT) through smart packaging and related solutions.

Both companies will bring specific strengths to the collaboration. RR Donnelley will leverage its unique printed electronics capabilities including customized antenna design and printing, and its leadership in labels and packaging markets. Smartrac will contribute its extensive chip attach capacity, plus the data collection and processing capabilities of Smart Cosmos, the company’s IoT services and solutions platform.

By leveraging each other’s fields of expertise, the companies have developed a unique method for manufacturing RAIN inlays using two distinct components that do not need to be adhered together. This method expands upon current use cases and creates new opportunities for value-added products and services. For example, it provides brand owners a means to simplify their RFID compliance needs by making all product tags, labels, and packaging RFID-ready and then enabling them on an as-needed basis. Additional use cases include inventory management, asset tracking, authentication, retail theft prevention, consumer engagement and others.

Dan Knotts, Chief Operating Officer for RR Donnelley remarked, “We are excited to enter into this agreement with Smartrac, one of the world's leading RFID providers. This agreement leverages the scale and expertise that our respective companies possess, allowing us to bring innovative RFID solutions to customers across many market segments, in whatever form they require. Our joint developments with Smartrac will also enable a wider variety of RFID-based value-added services, helping to broaden adoption of RAIN UHF RFID technology.”

“We are very proud and delighted to enter into a ‘collaboration of equals’ with a Fortune 500 company like RR Donnelley. This collaboration will not only strengthen and broaden our product portfolio but also boost our company’s development abilities and support our transition into a provider of solutions that are based on RFID and IoT technology.

In particular, we will take advantage of our joint strengths to drive IoT innovations in smart labeling and packaging”, says Christian Uhl, Chief Executive Officer and Chairman of the Management Board, Smartrac Technology Group.

Both companies will be demonstrating use cases enabled by this collaboration at the RFID Journal Live! show to be held in the Orange County Convention Center in Orlando, Florida, May 3-5, 2016. Visit RR Donnelley at Booth 1005 and Smartrac at Booth 312.

About RR Donnelley:
RR Donnelley (Nasdaq:RRD) helps organizations communicate more effectively by working to create, manage, produce, distribute and process content on behalf of our customers. The company assists customers in developing and executing multichannel communication strategies that engage audiences, reduce costs, drive revenues and increase compliance. RR Donnelley's innovative technologies enhance digital and print communications to deliver integrated messages across multiple media to highly targeted audiences at optimal times for clients in virtually every private and public sector. Strategically located operations provide local service and responsiveness while leveraging the economic, geographic and technological advantages of a global organization.

For more information, and for RR Donnelley's Global Social Responsibility Report, visit the company's web site at http://www.rrdonnelley.com.

Media Contact:
RR Donnelley
Phyllis Burgee
Director Communications
Tel: 630-322-6093
E-mail: phyllis.burgee@rrd.com

About Smartrac:
Smartrac is the world’s leading developer, manufacturer and supplier of RFID products and services, providing both ready-made and customized products and services suitable for a large number of applications. Smartrac makes products smart, and enables businesses to identify, authenticate, track and complement product offerings. The company’s portfolio is used in a wide array of applications: access control, animal identification, automated fare collection, automotive, border control, contactless payment, electronic product identification, industry, libraries and media management, laundry, logistics, retail, public transport, and many more. Leveraging its global R&D, production and sales network, Smartrac combines physical products with its Internet of Things platform Smart Cosmos, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, visit www.smartrac-group.com, www.smart-cosmos.com and follow us on Twitter: www.twitter.com/SMARTRAC_NV.

Media contact:
Smartrac Technology Group
Karin Fabri
Head of Corporate Communications & Marketing
Phone: +31 203 050 150
Email: media.relations@smartrac-group.com

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May 3, 2016

Smartrac Launches World’s First Passive Temperature-level Sensing Inlay

Orlando (FL, USA), Amsterdam (The Netherlands), May 3, 2016 – RFID technology leader Smartrac has announced Sensor Temperature DogBone, the industry’s first passive RAIN RFID temperature-sensing inlay. The new sensor inlay combines previously unattainable levels of accuracy and cost-efficiency. The latest addition to Smartrac’s sensor inlay family focuses on the logistics environment – cold-chain management, grocery or agricultural applications.

Launched at the RFID Journal Live! 2016 tradeshow in Orlando, Florida, this innovative product is the latest development arising from Smartrac’s successful cooperation with sensor specialist RFMicron.

Based on Smartrac’s moisture-level sensing inlay Sensor DogBone, and also utilizing the proven RFMicron Magnus® S3 chip, Sensor Temperature DogBone offers a maintenance-free and battery-free temperature-sensing solution to business problems for improved product management and quality control.

In addition, the new inlay retains the basic moisture-sensing capabilities of its sibling, as the IC provides the option to read the sensor code and on-chip RSSI (Received Signal Strength Indicator) value to detect how much power the chip is receiving from the reader.

Accurately sensing temperatures from -20°C to +65°C
Sensor Temperature DogBone senses temperatures ranging from -20°C to +65°C. The sensed temperature is digitized into a 12-bit number and wirelessly communicated to off-the-shelf readers using a standard UHF Gen 2 protocol. The 12-bit number can easily be converted into a precise temperature measurement.

The typical accuracy is ±1°C using one-point calibration done during wafer manufacturing. Alternatively, two-point-calibration is available. This technique means that the tags are calibrated at an additional higher or lower temperature point, defining a temperature range where higher-than-standard accuracy is achievable.

Affordable solution serving a wide area of applications
Sensor Temperature DogBone can be deployed in environments where active or semi-active sensors are not practical or economically feasible. FCC and ETSI compliant and available in wet label format, Sensor Temperature DogBone is easy to implement, and works on different low- and high-dielectric materials like cardboards, plastics, stone, wood and construction materials.

Intended to serve new and existing markets, such as industrial, perishables, healthcare and Internet of Things (IoT), it provides great performance at a very reasonable cost level. By leveraging its temperature and moisture-sensing capabilities, an ever-wider range of use cases and applications is conceivable.

All in all, the new inlay boasts a long lifetime and full recyclability. Sensor Temperature DogBone works in the 860-960 MHz frequency range and comes in a die-cut size of 97 x 27 mm (3.8 x 1.1 in), with an antenna measuring 89 x 24 mm (3.5 x 0.9 in).

“With Sensor Temperature DogBone, we are expanding our highly successful product family of passive sensor inlays based on RFMicron’s Magnus S3 chip. Like its siblings, the new Sensor Temperature DogBone will provide the basis for a large number of applications that would be inconceivable without RFID sensing technology pioneered by Smartrac and RF Micron,” says Dirk Boltersdorf, Head of Product Development and Management, Intelligent Things Business Division at Smartrac.

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About us

Company details

SMARTRAC is the world’s leading developer, manufacturer and supplier of RFID products and IoT solutions, providing both ready-made and customized offerings, suitable for a large number of applications. SMARTRAC makes products smart, and enables businesses to identify, authenticate, track and complement product offerings. The company’s portfolio is used in a wide array of applications: access control, animal identification, automated fare collection, automotive, border control, contactless payment, electronic product identification, industry, libraries and media management, laundry, logistics, retail, public transport, and many more. Leveraging its global R&D, production and sales network, SMARTRAC combines physical products with its Internet of Things platform Smart Cosmos, empowering the ecosystem of connected things. SMARTRAC has its registered headquarters in Amsterdam, the Netherlands.

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Company data

Sales volume

200-499 Mio US $

Export content

> 75%

Number of employees

1000-4999

Foundation

2000

Area of business

Retail technology

Company information as a PDF file