Scent marketing helps you create an environment where the customer feels good, fresh, energetic, positive experiencing wellness and/or relaxation. Pleasant scents give this mood a strong boost. Use scent in your marketing mix, provide an optimum in-store experience, relax your guests, improve staff performance, create an energetic ambience ... discover the power of scent marketing.
We create beautiful Moods, Moments & Memories
Scent is a powerful enticer as well as a compelling guide that influences who or what we do and do not like, appreciate and love. Scent moves us in a gentle yet firm manner. Scent triggers moods, beautiful moments and creates an unique memory.
Scent is emotion, it influences our behavior
Where the scent is good, we feel good.
Where we feel good, we stay longer.
Where we stay longer, we spend more.
The use of scent marketing results in:
creation of alertness in an unique ambience
improved wellbeing of customer and staff
longer stay and exposure to communication
enhanced store image and complete in-store experience
stronger loyally and intention to repeat store visit
greater competitive edge
increased willingness to buy and higher sales
83% of commercial communication targets our eyes. The other senses: touch, taste, smell and hearing are hardly used at all in marketing. Whereas 75% of our emotions is influenced by what we smell. Think different: scent marketing.