Instead of competing for products the retail market increasingly competes for the customer’s attention and perception. The first seconds at the point of sale (POS) are decisive for the buying decision and therewith for the ultimate success of any merchandise presentation. decor metall supports its partners to generate a competitive advantage on a sustained basis.
For this purpose the company develops innovative shop solutions for all types of assignments at the POS – from the individual display to the integrated shop solution. With focus on eight industries/product groups and solutions which are tailored to every company, brand and product. Standardised shop systems are the basis for the individual customer designs of the in-house design agency. decor metall constantly develops new approaches, scouts new trends and impresses with innovates ideas.
At the EuroShop 2011 decor metall presents itself for the first time with its new slogan “the shop innovators” and puts its vast creative competence into the spotlight. The nucleus of all new ideas is always the in-house design agency, which interacts with the marketing experts, engineers, management and the technical specialists. The centralization of all activities in Bad Salzuflen creates the perfect platform for innovative solutions which are technically realizable and at the same time economical.
For further information/pictures please visit www.decor-metall.com/presse or visit our stand in hall 11, stand G15.
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Wolfgang von Hagen, Phone +49 52 22 2 86-1 49, W.vonHagen@decor-metall.com