Top Product: Zebra’s SmartSense

The Smart Future of Retail

Photo: SmartSense sensor; copyright: Zebra

We are entering a very exciting time in retail, as the blurring of the physical and digital worlds paired with the ubiquity of mobile connectivity accelerates the adoption of the Internet of Things (IoT).

IoT will, and is already beginning to, transform the world around us in a way that will impact all of our daily lives from how we live at home to how we shop. Technological advancements in areas such as machine vision, RFID and data analytics are enabling more advanced business visibility by allowing retail inventory to be “seen” and connected by both staff and customers alike. This improvement is critical given that currently, on average, only 65% of inventory reported through retailers’ inventory management software is correct. Seeing everything going on in a store in real time would also provide retailers the information they need to maximize sales; minimize shrink and operational costs; and take the customer experience to a new level.

Zebra’s SmartSense ™ for retail solution combines RFID sensors, video feeds and micro-location sensors to automatically collects data on merchandise, assets and people as they move in, through and out of the store; offering detailed information on inventory management, omnichannel enablement, through one platform. At the heart of Zebra’s solution is a Data Analytics engine that aggregates raw data from all the sensors into meaningful events that deliver real-time actionable insights for retailers and transform the customer experience.

Imagine what retailers could do to improve the customer experience and optimize efficiency if they know more about customers, staff, assets and merchandise.

SmartSense is just one of the solutions that Zebra offers to provide Retailer’s the ability to compete in today’s omnichannel world. Zebra’s portfolio includes solutions for point of sale, inventory management and scan as you shop.

For more information of our retail portfolio including solutions that we are launching at EuroShop, go to:

copyright: Zebra

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About Zebra

With the unparalleled visibility Zebra (NASDAQ: ZBRA) provides, enterprises become as smart and connected as the world we live in. Real-time information – gleaned from visionary solutions including hardware, software and services – gives organizations the competitive edge they need to simplify operations, know more about their businesses and customers, and empower their mobile workers to succeed in today’s data-centric world. For more information, visit or sign up for our news alerts. Follow us on LinkedIn, Twitter and Facebook.
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