ZF at the IAA trade fair. The slogan: SEE. THINK. ACT.

Image: ZF Innovation Truck; copyright: KECK GmbH


ZF enables cars to see, think and act. For ZF, the triad "SEE – THINK – ACT" is its guiding principle and simultaneously a unique selling point for its technological innovations.

Guests visiting the international auto show IAA Commercial Vehicles 2016 could convince themselves of this: ZF used its comprehensive expertise to conceptualise comprehensive intelligent systems – and not just individual solutions – for the mobility megatrends of security, efficiency and autonomous driving.

This technology perfectly embodies the highlight of the trade fair presentation – the ZF Innovation Truck containing the world’s first Evasive Maneuver Assist system for commercial vehicles. The system automatically brakes the vehicle and initiates an evasive manoeuvre. Trade fair guests could experience this by using virtual reality glasses while seated in the Acrylic Truck.

KECK was commissioned by ZF to implement the new communication strategy at the IAA Commercial Vehicles trade fair.

Source: KECK GmbH

Bild: ZF Innovation Truck; copyright: KECK GmbH
Bild: ZF Innovation Truck; copyright: KECK GmbH