ZBD, the leading provider of fully graphic electronic shelf-edge labels (ESLs), has today re-branded as Displaydata to reflect its transition to a complete digital display solutions provider that enables retailers to revolutionise the digital experience at the shelf-edge.
Electronic shelf-edge labelling has evolved and is becoming one of the key strategic investments for retailer's Boards to consider as ESLs become far more than just a paper replacement technology. As omni-channel retailing has become a reality, retailers need a dynamic display solution that brings the best of the digital world into the store and provides an integrated customer experience. Displaydata offers retailers exactly that: a complete solution for in-store pricing, product, promotional information and customer engagement at the shelf-edge. The solution encompasses a full software management suite, 2-way RF infrastructure and a complete range of ESLs with the option of Bluetooth LE.
The business has been built on a strong heritage of developing display technology in the retail sector. ZBD created the first bistable LCD andhas an extensive intellectual property portfolio and unparalleled expertise in display design and manufacture.
The re-branding and strategic shift reflects the evolution of the business and establishes Displaydata as a holistic solutions provider for all retailers. It will also enable Displaydata to continue to expand on a global scale and build on existing client relationships and partnerships in the EMEA, Americas and Asia Pacific regions.
Andrew Dark, CEO, Displaydata, said: "Following months of planning, we are delighted to announce our new broader solution range and re-brand from ZBD to Displaydata. The retail landscape has changed considerably over recent years and so has our business. We have evolved to offer more than just ESL technology and now have a complete digital display solution that enables retailers of all sizes to revolutionise the customer experience at the point where it matters most – the shelf-edge."
Displaydata will debut its new solutions at The National Retail Forum Conference and Expo (Stand Number 4231) in New York on 12-14 January 2014, as well as launching significant additions to its product and software line-up.
The business transformation has been supported by investment from long-term partners Trillium International, DFJ Esprit, Lansdowne Partners and TTP Ventures and more recently Zebra Technologies Corporation.