Düsseldorf, 02 January 2014 – VF Corporation, an American fashion group whose headquarters are located in Greensboro, North Carolina, has launched a new project series in cooperation with Schwitzke Project. During the last few weeks, the labels Napapijri, 7 for all mankind and Vans have opened several stores in different locations in Germany, Austria and Switzerland. Schwitzke Project was responsible for the entire project management as well as the implementation of the various refurbishment and fit-out works.
Not many consumers know the fashion giant VF Corporation. The brands of its subsidiary companies, however, are in high demand: Top brands like Lee Jeans, Wrangler as well as shoe specialist Timberland – dozens of clothing and lifestyle companies belong to VF Holding.
The group’s motto: Remain discreetly in the background and put the emphasis on its popular brands. VF Corporation is without a doubt one of the business world’s “hidden champions” – their company slogan “We fit your life” is resumed consistently in the individual brands: Napapijri (Finnish for “Arctic Circle”), the high-quality outdoor brand for explorers; 7 for all mankind, the global jeans lifestyle brand; and Vans, the pioneer and trendsetter for skate wear.