Three Questions for Arne Claussen, Retail Division Manager, TOSHIBA TEC Europe Retail Information Systems S.A.

Toshiba has participated in EuroShop for many years and is one of the largest exhibitors in the EuroCIS area. Why is this trade fair so significant for your company?

EuroShop, as the European trade fair event for retailers, offers the ideal platform for us to present TOSHIBA TEC’s comprehensive solutions expertise to the European retail market.

The strong international focus allows us to welcome a large number of professional industry experts to our stand.

Which product ranges will your company exhibit at the EuroShop, and in what areas do you expect retailers to be most interested? What are your expectations when it comes to current hot topics, such as self-checkout and digital signage?

TOSHIBA TEC actively supports the retail industry’s long-standing interest in process automation by offering innovative products in all areas from logistics to checkout.

TOSHIBA TEC will present solutions for the entire product chain at EuroShop 2008. They include deployment of RFID in the logistics supply chain, support of product presentations using digital media, improved ergonomics in the implementation of self- checkout systems, as well as individual approaches to standardised auditing tools.

What will be the most innovative product presented by TOSHIBA at EuroShop?

TOSHIBA TEC will use EuroShop 2008 to introduce its own European development, a self-checkout system, to a professional audience for the first time.

Ergonomic requirements – important for successful deployment – were implemented consistently throughout this development.