The trends for the upcoming Christmas season

“O Christmas Tree, how colorful are these few weeks“


The registers never sound any sweeter than during Christmas time. In retail, a lot depends on the Christmas shopping season. Therefore, great importance is attached to Christmas decorations. Here you are not only able to inspire the propensity to buy, but also affect the image for the following year. It is all the more important that the design suits the audience’s taste. It is great if you know what the latest trends are. However, there are no distinct trends.
“O Christmas Tree, how colorful are these few weeks“ - “O Christmas Tree, how colorful are these few weeks“

 
 

Interview with Claudia Herke, stilbüro (design studio) bora.herke.palmisano, Frankfurt


Cem Bora, Claudia Herke and Annetta Palmisano founded the bora.herke.palmisano design studio in 1990. The interdisciplinary team looks for and visualizes new trends in the areas of fashion, furniture, lifestyle and design. With its artistic productions, the design studio seeks to create extraordinary rooms that turn trends, style themes and brands into an experience. We spoke with Claudia Herke about Christmas trends – in terms of products as well as store decorations.

Interview with Claudia Herke, stilbüro (design studio) bora.herke.palmisano, Frankfurt - What are the trends for the upcoming Christmas season?

 
 

Interview with Raimund Mört, Department Manager Visual Marketing/Decoration, dodenhof Posthausen


The family-run business Dodenhof has the largest shopping centers in Northern Germany – in Posthausen near Bremen and in Kaltenkirchen near Hamburg. The people in charge have to lure consumers from far away to come “to the outside of town“. To do this, they pull out all the decorating stops, for instance during Christmas. In recent years, the luminous LED winter landscapes have gotten more and more extensive. Yet the company deliberately adheres to German Christmas traditions. The planning starts up to two years in advance; 50 associates are involved in this process.

Interview with Raimund Mört, Department Manager Visual Marketing/Decoration, dodenhof Posthausen - Winter landscape and decorative products for the shopping center