The supporting programme: Plenty of product information each day
Conferences and Special Shows: When a trip around the fair just isn't enough
At the EuroShop Opening Press Confrence on the 19th of February 2008 in Düsseldorf Mr. Ulrich Spaan, member of the executive board, EHI Retail Institute, Cologne and member of the Europshop 2008 exhibition advisory board gave a lecture on 'Confrences and Special Shows'. He paid special attention to the EHI Special Show 'services@retail' in Hall 13.
The EHI Retail Institute will present the Special Show Services@Retail at Euroshop, the global No. 1 trade fair for retail investment and its partners held in Düsseldorf from 23 to 27 February 2008. Joining forces with partner companies the EHI will demonstrate here how well classic retail store concepts work, also for winning over customers in the services sector. To that end EHI has asked Norisbank, in a partnership with the design firm Schwitzke & Partner, to present its latest project. It will be shown how many elements of classic retail place the customer in the centre and can give a branch of a bank a lounge character, entirely geared to Norisbank’s young target group.
The Unisex hairdressers’ offer another example of modern retailing. Unisex has already implemented its successful concept in more than 70 branches in Germany. This comprises purposeful marketing directed at young people and an appropriate shop layout, of which the in-store TV – installed by the firm Cittadino – is as much part as the in-house developed shelves for the care products. You can have your hair done at the special exhibit or just let yourselves become fascinated by one of the daily styling shows.
A further example of a modern retailing experience can be found in Europe’s very first food hotel. The Federal Technical College for Food Retailing is building this extravagant and target-group oriented hotel in Neuwied. In cooperation with the Cologne shopfitting company Hansa Kontor, you will find in our special show also a room with a design that is specifically tuned to the food retail branch. You’ll certainly be in for a surprise!
EHI has, by the way, hired a very special assistant on the stand. Our charming colleague Scitos A5 from Metralabs, in real life a service robot in the Toom DIY store, will be happy to accompany the visitors to the exhibits or invite them for a cup of coffee.
All event times for raffles, Happy Hours, hair-styling shows etc. will soon be available on the EHI website at http://www.ehi.org/ or announced at the Exhibition Centre itself.