13/07/2011

Scala BV

Taco Bell Employs Scala-Powered Digital Signage to Boost Customer Satisfaction and Efficiency


Taco Bell set out to create a network that would inform and entertain customers on four attention-grabbing 42-inch LCD screens installed on top of the ordering area of the outlet. Kout Food’s IT personnel quickly and easily manage and update content, schedule rotating menus for specific time slots, and display special events and seasonal promotions using Scala Content Manager.

Taco Bell has launched a state-of-the-art digital menu board system at its restaurant in Shaab, Kuwait. There has been increasing adoption of digital signage in the region, and Taco Bell jumped at the chance to pioneer an installation of the new technology. Taco Bell turned to Scala Certified Partner Advanced Interactive Media Solutions (AIMS) to design an interactive digital network for the world-famous fast-food chain.


Taco Bell set out to create a network that would inform and entertain customers on four attention-grabbing 42-inch LCD screens installed on top of the ordering area of the outlet. The system was installed by Kout Food Group, an exclusive franchisee of Taco Bell in Kuwait. Kout Food’s IT personnel quickly and easily manage and update content, schedule rotating menus for specific time slots, and display special events and seasonal promotions using Scala Content Manager.


YUM International, which owns the Taco Bell brand, credits the digital installation with strategic advantages other than the new look and feel of the restaurant. Increased efficiency and reduced costs associated with printing and shipping of traditional menu boards, as well as a quick return on investment (ROI), is among the added benefits sited by YUM.

“The newly installed digital menu boards provide a dynamic and interactive representation of the products offered at Taco Bell. This system allows us to capitalize on cutting-edge offerings not available with traditional print,” said Tarek S. Saeb, Marketing Manager of Taco Bell, Kuwait. “Most importantly, we are a customer service oriented organization, and the new menu boards will improve the customer experience.”


Due to positive customer feedback and successful ROI, digital network installation is currently under way in new Taco Bell locations throughout Kuwait.


“Interactive digital signage solutions provide a truly engaging and meaningful platform for business enterprises to communicate with their target audiences, delivering even greater value proposition for their products and further boosting their revenue potential,” said Ahmed El Ridi, CEO of Advanced Interactive Media Solutions, UAE. “We are now witnessing a growing number of companies realizing strong ROI with digital signage solutions, creating new and exciting possibilities for business growth and innovation. AIMS is therefore pleased to provide specialized services that help business organizations in the GCC take full advantage of the power of interactive digital signage solutions.”

For a full case study, see: http://www.scala.com/studies/Taco_Bell_Kuwait

Foto: Due to positive customer feedback and successful ROI, digital network installation is currently under way in new Taco Bell locations throughout Kuwait.