11/26/2013

Storeage

Storeage creates brand activation campaign for Onitsuka Tiger

Pinanta swinging during Storeage's brand activation for OT

Storeage and Japanese sports lifestyle brand Onitsuka Tiger created ‘66 Ways to Catch a Tiger,’ an Amsterdam-wide brand activation campaign and piñata hunt designed to celebrate the launch of new styles of the iconic Mexico 66 sneaker.

In the early hours of Friday, May 17th, 2013, a stealth team from Storeage hung 33 pairs of number 66 piñatas in key spots around Amsterdam’s city center, just out of reach, with a simple message to take a swing for the chance to win a pair of Mexico 66s.

Prizes were collected at Onitsuka Tiger’s store at Leidsestraat 27, where the campaign continued with in-store graphics, a teaser map of all the piñata locations around town and more piñata swinging. The results were a twofold increase in store traffic over a normal holiday weekend as well as tremendous online traffic between the various Onitsuka Tiger social media platforms.