The same goes for textiles: a trend towards naturalness
Subtlety is needed when it comes to lighting of clothing areas in the store. A well-balanced combination of general and accent lighting provides an ideal merchandise presentation. Flexibility and economics come together here. The attempt towards genuine lighting conveys a realistic impression of the product to the customer on the one hand and on the other hand can be flexible and used for different collections. An authentic product presentation ensures that the customer trusts the retailer. If the sweater looks just as green in the store as it did outside in the window, the customer feels respected and ideally likes to return.
The MEXX shop in Harleem (Netherlands) for instance tries to give its customers the”MEXX feeling“. To do this, the store counts on realistic lighting
. White light is particularly well suited for this. It can be attuned to the different and changing collections in dressing rooms and can also be adapted to the respective season. Tunable white lamps by Zumtobel for instance bring a vibrant white light to the sales floors. These LED lamps excellently render color temperatures between 2,700 and 6,500 Kelvin and can be adjusted to specific applications and objects. The nearly UV and IR free LED light is also gentle to sensitive products and makes sure that the colors do not fade out.
A solution for all areas: LED lights
Another advantage of LED lighting is the fact that the variable luminous color also lends itself to other areas of the supermarket. A simple change between warm and cool white lighting allows for flexible lighting design without having to install different lamps all over the store.
Lighting in the supermarket: requirements on planning and products have increased
The trend in lighting at supermarkets clearly goes towards an accentuated presentation of products. Modern, flexible solutions are needed for this, which in times of the buzzword sustainability need to have one characteristic in particular: they should use as little energy as possible. After all, even today almost one quarter of energy costs applies to lighting. Energy-saving LED light sources contribute to more efficiency and sustainability. However, optimal light planning that makes allowances for the special store setting is just as important. Luminaires or strip lighting arranged alongside and between shelves create great light distribution in the sometimes quite narrow spaces. Smartly arranged reflectors make sure that the merchandise is evenly lit up in all shelf areas, even though not all of them are within the range of the light fixture.
Lighting at the checkout – less is more
The entrance lures the customer in, while the sales room presents the product in the “best light“. You need dynamic and product coordinated lighting for this. Unlike those store areas that want to invite the customer to come in, stay and look around, customers at the checkout just want to pay quickly and conveniently. What’s more, at the checkout, the sales room turns into a place of work. For employees to be able to focus on their job, lighting should be consistent. Relatively low illuminance levels of 500 lux are required in this area. An anti-glare coating makes work at the point-of-sales terminal as user-friendly as possible.
Daniel Stöter, Elisabeth Henning