Stepping into the world of Printed Interior Decoration

by Peter Buttiens, CEO of ESMA (European Specialist Printing Manufacturer’s Association)

03/11/2014

It is not always immediately obvious how one industry sector can successfully work together with another. For example linking the printing world with construction.
Image: Many, different colored bottles standing on the floor; Copyright: European Specialist Printing Manufacturer’s Association

The best solution is to leave each specific job to the expert, printing by the printer and installation and finishing (trimming, drilling) by specialized craftsmen; © European Specialist Printing Manufacturer’s Association

Printed Interior Decoration can easily make this a possibility. In the past, we have seen how digital printers have worked with textiles for apparel and home-wares. Very often, the two parties speak different technical languages and have different requirements that have to be overcome to be successful.

In the world of construction, with glass, wood and other materials, the jobs are even more complex. And while the printing decoration of the materials is no problem for the printer, the installation or fitting on site of glass panels or doors is a whole different story!

The best solution is to leave each specific job to the expert, printing by the printer and installation and finishing (trimming, drilling) by specialized craftsmen. It is important to build a mutual partnership, to sell these new products and also install them in the most efficient way.

This benefits both parties and helps them expand their business.
It is clear that to create a successful collaborative approach printers will need to get more involved with B2B partnerships to identify materials used more as construction items versus finished products such as banners, posters…

Make sure not to miss out on the full extent of Printed Interior Decoration (PID) and join the PID conference on 26-27 November 2014 in Radisson Scandinavia, Düsseldorf.
Source: European Specialist Printing Manufacturer’s Associaton