Topic: Shop Windows & Mannequins

11/01/2014

Using store windows effectively as customer magnets

Window design by L+T

© L+T

11/01/2014

Those, who know how to use the power of store windows, can change passers-by into paying customers with the right design. For retailers this means decorating in an individual, accentuated and effective manner. Changeable and interactive design elements that can turn the store window into a customer magnet and calling card of a company are right on trend.

"The store windows are our calling card"

Interview with Nicole Werner, L+T

Photo: Nicole Werner

© L+T

The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the company. At EuroShop.de, she talks about creative ideas, successful planning and controversial reactions to interactive elements in the store windows.

International Mannequin-Trends 2014

Mannequin-producer give insights into current trends

Photo: Mannequins

© CNL Mannequins

Mannequins are one of the most important decorative elements in shop windows and stores. Since offers are numerous the search for a suitable model can be difficult. Therefore, we asked some of the most successful mannequin manufacturer all over the world on current trends and top sellers.