Shape and colour – everything in motion

DLW Flooring at Bau 2017

Image: DWL Flooring at BAU 2017; copyright: Ulrich Beuttenmüller/ DLW Flooring

29/01/2017

DLW Flooring once again presents an extraordinary booth at the BAU 2017. The fair stand concept created the Ippolito Fleitz Group used the slogan "Inside Out", which dynamically plays on the themes of shape and colour, and of insights, outlooks, and perspectives.

DLW Flooring uses the stand as a base from which to display cross-product flooring solutions in vibrant themed environments, from hygiene to safety and from acoustics to aesthetic aspects.

For a 360° view of DLW at Bau 2017 click here

The refined booth offers the perfect stage for designers from the Ippolito Fleitz Group. Dispensing with a static silhouette, it is instead open on three sides with circular cut-outs, making it surprisingly changeable. This effect is secured by the large, movable elements. The dynamic allows the audience to constantly experience new views and perspectives - from the outside to the inside and vice versa. It is for this reason that the "Inside Out" slogan was selected.

Source: DLW Flooring   
Image: DWL Flooring at BAU 2017; copyright: Ulrich Beuttenmüller/ DLW Flooring
Image: DWL Flooring at BAU 2017; copyright: Ulrich Beuttenmüller/ DLW Flooring