06/12/2007

Saguez & Partners

SUPERMARKER = A CHORE ?

The pleasure of shopping with Casino

This is a new and entirely rethought concept focused around the freshness that Casino Supermarkets introduced last July in the Ménilmontant district of Paris– a place to display the freshness of the products !

The concept includes wider aisles, lower fitments, in-store preparation of wrapped fresh products on view. Easy shopping with thoughtful touches to help the customer all the way round the store, ergonomic trolleys, PoS product information, preparation advice, unpacking table, etc.; all in a fresh and invigorating visual universe which gives the retailer a genuinely new lease of life.