29/11/2016Until recently, retailers addressed customers at the shop window or point of sale primarily with posters, displays or other eye-catchers. Yet media overload makes it increasingly difficult for these traditional, static advertising formats to assert themselves.
24/10/2016E-commerce makes things hard for brick-and-mortar retailers. To improve the customer churn rate, various local commerce approaches have been developed. All of these solutions pursue one common goal: they want to encourage customers to increasingly shop locally without the need to pass up the usual convenience of the internet as an information resource.
24/10/2016The demand for digital marketing strategies that can also be locally applied is growing. Location-based real-time communication enables retailers to bridge the gap between digital advertising and the offline behavior of their customers. That’s why location-based services such as geo-fencing, for instance, hold great potential for digital marketing strategies.
04/05/2016Man or machine: who would you like to get advice from? That probably depends on the way you are being approached. Whether it is via live chats with real employees or artificially intelligent search functions such as IBM’s Watson. The only thing that’s important here is to answer customer requests as fast and easily as possible.
04/04/2016First, the good news: technically, there should only be winners when it comes to this subject. Providers of accessible websites service the largest possible group of customers and generate the most sales. However, many people need to overcome obstacles in using most websites. This means all parties lose – both the webshop operators and users.
01/04/2016Marcel Fuhlmann, CEO and Manager of the Business Unit Platform Online Food Retailing at diva-e Digital Value Enterprise GmbH, explains which criteria successful online grocery stores should meet.
03/03/2016A lot of development work is needed before an online store can be launched. All store components need to work properly – and with all end devices. This requires extensive tests. These days, developers are able to outsource this testing to the crowd. Michel Sperlich, Managing Director of the onlinedesign.eu agency, explains the principles of crowdtesting for online shops.
01/02/2016EuroCIS in Düsseldorf shows all aspects of retail technology and presents the whole retail expertise of the IT industry. We have looked at what innovations from the different subject areas are shown at EuroCIS 2016 and compiled a selection of interesting products and solutions for you.
01/01/2016To understand what services customers expect today, retailers should know exactly what touchpoints their customers use to get in touch. Only then can they align their sales approach, advertising and services accordingly. Robert Wucher, Digital Expert at GfK, knows the customer journey in the various product categories and what services retailers should definitely offer.
01/01/2016Invoice, PayPal, direct debit und instant transfer are the preferred methods of payment of German customers in eCommerce. Several studies over the past few years have also shown: offering convenient payment methods has become an especially important service aspect for customers. Mirko Hüllemann, CEO of Heidelpay, knows the right methods of payment for the respective choices.