Report: An insight into the US mobile advertising market

Overview of the existing environment and future requirements for the US mobile advertising market

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© Research and Markets

22.06.2015

Research and Markets has announced the addition of the "An Insight into the US Mobile Advertising Market" report to their offering. This report insight presents an overview of the existing environment as well as future requirements for the United States mobile advertising market.

It highlights the key trends in mobile advertising and discusses the need for next generation mobile advertising solutions that deliver compelling opportunities for brands and marketers to effectively connect with consumers. Finally, it presents the market forecasts for mobile advertising in the United States.

Mobile advertising is the process of describing or presenting a product, a service, an idea, or an organization through mobile communication channels to induce mobile subscribers to buy, interact, or support the item or the entity being advertised.

The following are the main channels of mobile advertising:
• Messaging-based mobile advertising
• Mobile Internet-based display advertising
• Mobile video advertising
• In-application mobile advertising
• Search-based advertising

Advertising in these channels could be served by ad networks, ad exchanges, ad mediators, or publishers (with the help of white-label mobile advertising platforms). In the past three years, there has been an emergence of ad technology providers (also referred to as ad-tech providers) offering data-driven mobile advertising solutions to help deliver targeted ads across various media sources.

By leveraging advanced, predictive modelling solutions that can process all data sets related to consumers and making them actionable through machine-learning algorithms that consider multiple conditions beyond just the audience type, ad technology providers have emerged as key entities in the US mobile advertising market.

Source: Research and Markets