How imaginative is your dialogue with your customers? What direction are digitisation at POP and product positioning via displays taking? How does interaction via smartphones and mobile devices fit into this landscape?
POP Marketing Dimension. 360° communication for all the senses. Imaginative intelligence. Customer-oriented concepts. Surprising solutions. Success.
These forums from the supporting programme are the perfect accompaniment to the Dimension POP Marketing:
Macy’s worked with Kendu to re-design the Beauty Department in their Dadeland Mall store in Miami, Florida. The aim was to establish new commercial areas in previously unused spaces and a develop a clear look & feel for the in-store visual communication.
At the Supermarket of the Future, more than 6,000 products are displayed on large interactive tables. As a shopper puts her hand close to a product, extra information about the food appears on a suspended digital mirror above – as in seamless augmented reality.
Last November, Nike opened Nike Soho, a first step in the company’s bold transformation of sport retail. On January 19, the company continues its momentum in retail innovation with Nike Miami, a two-story, multi-sport, 31,000+ square-foot retail experience in one of Miami Beach’s most popular shopping districts.