POP Marketing

Signage · Displays · Outdoor Communication

Experience how imagination breaks new ground

How imaginative is your dialogue with your customers? What direction are digitisation at POP and product positioning via displays taking? How does interaction via smartphones and mobile devices fit into this landscape?

POP Marketing Dimension. 360° communication for all the senses. Imaginative intelligence. Customer-oriented concepts. Surprising solutions. Success.

POP marketing: Catching the customer's eye

At EuroShop 2017, the dimension POP marketing shows the most attractive and most fascinating installations for the point of sale. It is exactly here, where the customer decides which product to buy. Take a look at our highlights!


These forums from the supporting programme are the perfect accompaniment to the Dimension POP Marketing:

  • POPAI Forum


Macy’s Beauty Department relies on pop up displays
Macy’s worked with Kendu to re-design the Beauty Department in their Dadeland Mall store in Miami, Florida. The aim was to establish new commercial areas in previously unused spaces and a develop a clear look & feel for the in-store visual communication.
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Digital mirror provides shoppers with extra product information
At the Supermarket of the Future, more than 6,000 products are displayed on large interactive tables. As a shopper puts her hand close to a product, extra information about the food appears on a suspended digital mirror above – as in seamless augmented reality.
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First look inside Nike Miami
Last November, Nike opened Nike Soho, a first step in the company’s bold transformation of sport retail. On January 19, the company continues its momentum in retail innovation with Nike Miami, a two-story, multi-sport, 31,000+ square-foot retail experience in one of Miami Beach’s most popular shopping districts.
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Exhibitors of the dimension