04/05/2017Scent marketing in retail has gotten a bad reputation over the years. That’s also the reason why only very few retailers let the public in on their concepts. Having said that, many consumers are often oblivious to the fact that scents are only part of the overall retail strategy, while visual and auditory components that have the same effect are also playing a major role.
15/09/2016Sales aids that stimulate the senses of customers are becoming more and more important. Visual marketing alone is no longer enough. Nothing should be left to chance, even when it comes to music. After all, a professional music concept doesn’t just improve the brand experience, it also increases the time customers spend in front of the shop window or in the store.
01/07/2016Interview with Lars Roisch, Managing Director at Stein Promotions on the design of the Astra product vignette in St. Pauli’s EDEKA.
01/06/2016The job profile for the category manager is as multifaceted as the products this sector revolves around. From procurement to placement, marketing, and presentation all the way to market analysis, every detail needs to be carefully considered to skillfully sell products to customers.
07/04/2016As an eye-catcher, digital signage offers endless possibilities – but only if the content is carefully selected. Retailers are still intimidated by this aspect – though there are various content management solutions that support them in this process.
04/04/2016Customer communication is increasingly influenced by digital media at the store. Whether this happens via app on the customer’s smartphone, on a large flat screen, on a small display at the checkout or on an interactive kiosk – in-store digital media provide retail with a large variety of opportunities to directly address the customer.
07/03/2016One of the most important factors for a company's success are the employees. Markus Meyr develops creative ideas for corporate clients at mydays for successful employee retention and motivation. In this interview he explains what companies must do today in order to motivate employees in the long term.
03/03/2016Extra-large, interactive and holographic: the most advanced point of sale displays that battle it out for a distinction at the POPAI Awards were introduced at this year’s EuroCIS trade fair. We have summarized the highlights for you. The awards ceremony will take place in June at the POPAI DACH Awards Gala.
02/11/2015Over hill, over dale or off to bed ‒ getting to test products directly in the store is a real advantage brick-and-mortar businesses have over online retailers. All of our senses become a part of the purchase decision in this case. Creating an experience can range from very simple settings all the way to gigantic backdrops.
02/11/2015For retailers, these insights could mean brand-new kinds of targeted sales promotion at the POS: our perception on how things feel to us can change depending on what type of music we listen to. Psychologist Professor Monika Imschloß of the University of Cologne discusses the findings of her study with us.